App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the...

Marketers have been playing around with gag Yule log videos for a while now--from Nick Offerman's for Lagavulin to Jimmy Dean's 11-hour sausage Yule log. This year, Old Spice gets...

Apple’s Holiday Ad Just Dropped, and It’s as Enchanting as You’d Expect

Do you believe in love at first sight? Or love over the transfer of an earbud? That's the subject of "Sway," this year's holiday ad from Apple. It follows a...

Did You Follow Any Internet Research Agency Facebook Pages or Instagram Accounts?

Facebook users will soon have a way to determine if they liked or followed any pages or Instagram accounts that were aimed at swaying the results of the 2016 U.S....

Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology

John Seifert, the worldwide CEO of Ogilvy & Mather, has spent the past year and a half implementing what he calls the "Next Chapter" of the agency. That next chapter,...

Magical Tips To Make An Appealing Video For Your App

After putting in the kind of hard work that goes into developing an App, all your efforts could seem meaningless if the App is not introduced properly. The belief that...

The 4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases

While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing,...

Holiday Wishes From AppVersal

AppVersal would like to take this opportunity to wish you and your entire family a Merry Christmas and a very Happy New Year. Looking back, 2015 was an extremely fruitful...

You Spend $249 a Year on War. This Stirring War Child Ad Suggests Better...

Raising awareness about youngsters whose lives have been ravaged by military conflicts around the world is all well and good. But it's not good enough for War Child. The humanitarian...

How To Give Your Customers What They Want And Win With Mobile Marketing

Marketing is all about people. Americans spend an average of 3.7 hours per day on their smartphones and tablets, proving that we, as a society, have grown remarkably attached to...

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger...

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Recommended Marketing Podcasts: Week of January 29

  Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this...

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