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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Facebook Is Continuing to Back Groups, With Funding and Features

Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it...

L.L.Bean Is Making Changes to Its Longstanding Lifetime Guarantee Policy

If you've got a pair of worn down L.L.Bean boots that you've had for 30 years you can no longer bring them to L.L.Bean to get them resoled. At least,...

Hyatt Launches Global Creative Review and Eliminates Chief Marketing Officer Role

The Hyatt hotel chain has parted with its creative agency of record MullenLowe and launched a global review for all 12 of its brands around the world, sources confirmed to...

Will 2018 Mark the End of Publicis Groupe’s Financial Struggles?

Publicis Groupe is optimistic about its prospects for 2018, and after this morning's annual earnings call, investors seemed to agree: the holding group's stock price had gone up by approximately...

Mashable Offers Readers Some Perplexing Shoppable Images in New Partnership With eBay

Following the likes of Instagram, Pinterest and PopSugar, media and entertainment company Mashable is embracing shoppable content. The site teamed up with online marketplace eBay to tag images in a...

Bloomberg Created a Video Game to Document the Demise of the American Shopping Mall

Bloomberg.com has found a compelling new way to report on a tired old subject. The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as...

Heat Talks Life After Deloitte Acquisition, Announces New Senior Hires

In February 2016, when management advisory giant Deloitte acquired Heat (then a 112-person San Francisco shop), a sense of unease settled in on Madison Ave. Was the oft-repeated rumor--that consulting...

Messenger Platform Has a New Website

Brands and developers using Messenger Platform can now access all of the resources they need in one centralized location. Head of Messenger business Stefanos Loukakos introduced the new Messenger Platform...

Can Bill Murray Bring Bell-Bottoms Back Into Fashion? He’s About to Try

With an estimated net worth of $140 million, actor Bill Murray is a long way from his adolescence sweating it out as a caddie at the Indian Hill Club in...

Facebook’s Local News Audience Bump: Old Marketing Rules Still Apply

Read all about it! Facebook is prioritizing local news in users' News Feeds. Prioritizing local news over national news topics (which you can argue are more politically polarizing) is an...

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Why Live Video is the Apex of the TV-Digital Convergence

The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we've...

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