App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

The Weather May Be Cold, But Holidays Were Hot Topics on Facebook, Instagram

Facebook users rang in the holiday season in style, as Christmas Eve and New Year's Day were the hottest of Facebook IQ's Hot Topics on Facebook and Instagram in December....

PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL...

PepsiCo is drumming up some Super Bowl excitement a few weeks ahead of the Big Game in the form of a social media-driven cooking show staring some NFL stars. It's...

Monster Products Will Make Its Super Bowl Debut With a Spot Starring Iggy Azalea

Monster Products will make its Big Game debut in Super Bowl LII, with a 30-second spot starring rapper Iggy Azalea. The audio brand announced Azalea as its new spokesperson this...

Here Are the 4 Creative Agencies That Ruled YouTube in 2017

Each month, Google and Adweek present the YouTube Ads Leaderboard, a listing of the 10 most-watched commercials on YouTube in the prior month--with the caveat being that the spots must...

NBC Will Cover Any National Anthem Protests During the Super Bowl

The controversy over NFL national anthem protests dominated the first half of the football season, prompting some nervous advertisers to threaten to pull their spots if coverage persisted. Those demonstrations...

These New Headphones Are Bringing Voice Assistants Like Alexa Straight to Your Ears

Here comes Alexa in your ears--whether you're ready for it or not. Jabra, a sound company that makes headphones, earbuds and headsets, announced on Jan. 8 two new wireless earbuds...

Why You Need a Comprehensive Over-The-Top Strategy Now

It's finally done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry's most challenging obstacles has been cleared: consumers have...

Twitter Rocked as the Tide Rolled to Another National Championship

The University of Alabama's thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz. The game-winning touchdown pass...

Initiative Welcomes New U.S. Chief Strategy Officer After Amazon Win

IPG Mediabrands culturally-driven media agency Initiative hired Pele Cortizo-Burgess as chief strategy officer for the United States, effective immediately. Cortizo-Burgess will lead a team of 20 strategists, work across Initiative's...

Nielsen Social Content Ratings, Week of Jan. 1: Golden Globes Get Top Award

The 75th Annual Golden Globe Awards on NBC tallied more than 24 times the total interactions on Facebook and Twitter of any other TV series or special for the week...

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Top Facebook Communications Exec Rachel Whetstone Is Netflix-Bound

Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in...

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