App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

This Hollywood Producer Is Finally Talking About His Secret Agency

For years, Microsoft's most emotional and engaging ads--specifically, inspirational Super Bowl spots celebrating tech's impact on people's lives such as "Empowering Us All" (2014) and "Braylon O'Neill" (2015)--had an element...

Pepsi Is Turning 2 Iconic Super Bowl Ads Into Virtual Reality Experiences

Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand's broader Super Bowl...

Q&A: How Brands Can Avoid the Fake-Follower Quagmire

If you're a brand marketer putting your money on the line, you love to see big numbers--until someone asks if they're a little too big. Fraudulent and bot followers have...

John Krasinski Tries to Save the World In Amazon Prime Video’s First Super Bowl...

Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased...

Amnesty International Hypnotized People to Make Them Feel the Full Horror of Being a...

Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted...

In YouTube We Trust … or Do We?

YouTube just can't seem to catch a break lately. In the past year, the behemoth video platform has faced an unfortunate string of controversies. First, the "Adpocalypse" saw major brands...

Jay Leno, Oprah and David Letterman Needed Only 20 Minutes to Make a Great...

On Sunday, brands will shell out millions of dollars on their Super Bowl ads--many of which feature elaborate, multi-day production schedules--in hopes of connecting with the telecast's 100 million-plus viewers....

How Minneapolis Brands Are Making a Lasting Impact on Their Home Turf

The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities--and the cold of Minneapolis will give fans a little more motivation to head indoors and...

Why Travel Brands Are Particularly Ripe for Digital Innovation

In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on "shower thoughts"--the idea that...

Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its Digital Strategy

Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel...

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