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Wednesday, November 14, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Carnival Cruise Lines Cranks Up the Fun in First Campaign From Anomaly

Remember that cruise you took a long time ago, probably with the grandparents, where the highlight was the endless (bottomless) buffet? No wonder you haven't done that again. Carnival Cruise...

The Home Depot Packs Whole DIY Projects, Start to Finish, Inside Pinterest Pins

A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them...

Roseanne Producers Think Their Show’s Revival Could Help ‘Heal’ Families Split Over Trump

Our nation has become more polarized than ever since the 2016 presidential election, and the cast and crew of ABC's upcoming revival of Roseanne say their show will help bridge...

Here’s Anheuser-Busch’s Super Bowl Lineup: Michelob Ultra and Stella Will Join Budweiser and Bud...

Michelob Ultra will be back at the Super Bowl on Feb. 4, making it the third year in a row that Anheuser-Busch has brought the brand to the Big Game....

One Man’s Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg Partner

Whether it was his brief meeting with Tupac at age 16, his experience Iowa's only hip-hop radio DJ in the early '90s or his time working on the first televised...

This L.A. Creative Shop Upended the Traditional Agency Model

After years of working in various roles in the advertising industry, Sarah Hooper and Matthew Goldman noticed a glaring issue with the traditional agency model. As it goes, senior executives...

Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home

As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That's why Amazon's Alexa and...

Oprah Winfrey Ruled Facebook and Twitter During the 75th Annual Golden Globe Awards

Oprah Winfrey's speech after accepting the Cecil B. DeMille Award dominated conversation on Facebook and Twitter during the 75th Annual Golden Globe Awards Sunday night. At the time of this...

ABC Explains Why It Still Hasn’t Settled on a Name For Its Grey’s Anatomy...

ABC says all the pieces are in place for its upcoming firefighter-themed spinoff of one of its biggest hit shows, except for one of the most important ones: a title...

LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White Collar’ Stereotype

Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn't typically an advertiser: LinkedIn. And if viewers paid close attention to the spot,...

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