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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

On the Adweek Podcast: Clever Ad Hacks That Turn Obstacles Into Opportunities

Let's face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals. Creatives often feel their...

To Stay Competitive, Amazon Is Building Out Its Physical Presence, While Walmart Focuses on...

Amazon is not known for its physical presence in retail and Walmart did not make a name for itself in ecommerce, yet recent moves by both indicate they're eager to...

Startup Guru, Industry Vet Joins Deutsch New York as SVP, Director of Technology

Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role...

How Facebook Is Changing the Way It Reports Organic Reach for Page Posts

Facebook revealed a redesign of its Page Insights, which is rolling out globally starting Monday for iOS and Android, as well as a more accurate way for page administrators to...

Alaska Airlines Chooses Translation to Leverage Its Partnership With NBA Star Kevin Durant

Alaska Airlines has named full-service communications shop Translation its marketing partner in charge of leading and leveraging the airline's long-term partnership with NBA superstar Kevin Durant. Translation will work alongside...

Snapchat Is Trying to Lure Brands That Already Run Vertical Video Ads on Instagram...

Snapchat has begun dangling free ad credits to non-Snapchat advertisers that have run vertical video ads on Instagram Stories, as well as on other platforms including Pinterest and mobile publishers...

NBC Apologizes to Koreans for Analyst’s Comment During Opening Ceremony

Joshua Cooper Ramo, facing criticism for a comment made about Korea and Japan, is no longer working with NBC Olympics for its coverage of the Pyeongchang Games. NBC says Ramo's...

NBC’s 2018 Winter Olympics Opening Ceremony Coverage Is Down From 2014

Hosted by NBC Sports's Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports' Asia analyst Joshua Cooper Ramo, NBC's edited, prime-time presentation of the 2018 Pyeyongchang Olympics...

This Blatant Knockoff Diesel Store on Canal Street Is a Real Diesel Store in...

Here's a brilliant little stunt from Publicis New York timed to Fashion Week New York--a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but...

The 2018 Honda Accord’s Trophy TV Campaign Parked on Facebook, Twitter

In the television campaign for the 2018 Honda Accord, trophies come to life and spread the message that no matter how successful you are, you can always improve. The automaker...

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Send your team to SMX West to amplify learning and savings!

Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to...

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