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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Can Edgy FX Thrive at Family-Friendly Disney?

As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could...

UnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash

After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its bumpy sophomore season. The...

Businesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours

Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a...

Hotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia

Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning...

KFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is...

New Agency Consultancy Promises to Feature Real Moms in Ads

Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at...

This Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of the Game

You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search...

Facebook Is Offering More Clarity on Some of Its Ad Metrics

Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are "unhelpful." The...

Just How Pervasive Is Technology in Our Lives?

Accenture released its Accenture Technology Vision 2018 report this month, the firm's annual forecast of the technology trends unfolding over the next three years. In an age where there is...

Twitter Tightened Up the Requirements for Its Amplify Publisher Program

Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of...

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Google Ads API v1_1 out: Update client libraries for new features

Google released v1_1 of the Google Ads API last week. To use the newest features, you’ll need to update your client libraries. Here’s...

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