App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

The New York Giants Had the Time of Their Lives Making This Dirty Dancing...

There's no time like Super Bowl Sunday to fall back into the warm, comforting embrace of a well-worn cultural touchstone. The NFL did not disappoint on that front this year...

These Retirement-Ready Folks Think It’s Time to Quit Their Day Jobs in E*Trade’s Super...

Have you started saving for retirement yet? It's not something many people jump for joy thinking about, but E*Trade used its 30-second Super Bowl spot to show millions of viewers,...

You Know ‘Dilly Dilly.’ But Check Out the ‘Deli Deli’ Ad That’s Running on...

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light's popular campaign playing off the "Dilly Dilly" catchphrase....

The 4 Biggest Ad Trends You’ll See During Sunday’s Super Bowl

On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on...

HBO Will Tout Westworld’s Long-Awaited Return During Its First Super Bowl Ad in 20...

After a two-decade hiatus, HBO is returning to the Super Bowl. The premium cable network will run an ad for the upcoming second season of its sci-fi western Westworld in...

The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else

Dear chief marketing officers: If you haven't received the news flash yet, one of your top three tasks to ensure your survival in 2018 and beyond is to develop an...

Stella Artois Makes People Wait for Water in Extension of Water.Org Super Bowl Effort

AB InBev's Stella Artois was early out of the gate releasing its full Super Bowl ad from Mother, which starred Matt Damon and highlighted the brand's Water.org partnership. Now the...

Hip-Hop Star Pras Is Using the Super Bowl to Launch His New Media Platform

The vast majority of Super Bowl campaigns, regardless of style or format, are ultimately about brands moving merchandise. The Big Game celebrates consumerism, be it embodied by beer, chips, cars...

How Brands Can Stand Out on Instagram

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing application would become one of the most popular...

This Is Us’ How-Jack-Died Super Bowl Episode Should Continue Its Sophomore Ratings Surge

The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like...

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