App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

5 Ecommerce Trends Everyone Should Pay Attention to in 2018

It's hard to believe there's anything to look forward to in 2018, but as the ecommerce wars heat up, there's at least plenty to pay attention to. 2017 asserted the...

Why the Death of ‘Dark Posts’ Is the Biggest Growth Opportunity for Social Advertising

"Let there be light" ... so goes the sentiment around Facebook putting the kibosh on dark posts--those ads invisible to all but the advertiser's highly segmented and selected recipients. Analysis...

Matthew McConaughey Masters the Universe and the Lincoln Navigator in Powerful New Ad

Academy Award-winning actor Matthew McConaughey is back in a new ad for Lincoln Motor, where we see the sultry, aloof "cool guy" not only master a car, as he's done...

Why Influencers Love and Hate the New 280-Character Tweets

I've always loved the concept of microblogging and the challenge of fitting a thought into 140 characters--it encourages creativity and sharpness. But Twitter isn't what Twitter used to be back...

Air Canada’s Heartfelt Ad, Voiced by Ryan Reynolds, Celebrates the Warmth of Home

Ryan Reynolds' casual but earnest delivery really hits home in Air Canada's latest ad, as he waxes poetic about the Canadian spirit and expands on themes introduced by the carrier...

Why Genius Kitchen Serves Up Relatable Food Content to Millennials

For the next generation of home cooks or self-proclaimed "foodies," Scripps Networks has developed a new digital network and library: Genius Kitchen. Full of recipes, lists and episodes of digital-only...

Duracell Documents Efforts to Provide Relief to Puerto Rico in the Wake of Hurricane...

The aftermath of Hurricane Maria left some 3.4 million residents of Puerto Rico without electricity, with nearly 90 percent of the island cut off from the power grid. Narrated by...

American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism

It's a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line...

Did Microsoft Lift This Designer’s Idea for an Xbox Game Ad?

As the megapopular video game PlayerUnknown's Battlegrounds neared its console debut on the Xbox One, one fan shared his idea for how it might be marketed. Now Microsoft has posted...

Lyft Gives Year-End Love to Its Drivers Who’ve Truly Changed People’s Lives

There's a lot to be said about whether the so-called "sharing economy" actually makes people's lives better or worse. Maybe it's both. But it's compelling, even magical, that everyday people...

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