App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

4 Ways to Apply Data Science to Social Media Marketing in 2018

Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has...

Google’s Art Selfies Are Fun but Stir Up Potential Privacy Concerns

Leave it to Google to come up with the first viral app of 2018. The search giant's Arts & Culture app, which pairs a selfie you take with one of...

M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super...

Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen...

Amazon Go Has the Potential to Change How Customers Think About Automation

Amazon Go, a convenience store where there's no need to stand in a checkout line, sounds like something out of a millennial dream. But it's now a reality, and it...

Rupert Murdoch Wants Facebook to Pay Publishers a Fee for ‘Trusted’ News Content

News Corp. executive chairman and 21st Century Fox executive co-chairman Rupert Murdoch is taking on Silicon Valley. The media mogul released a statement today noting that if Facebook is going...

The AFC Championship on CBS Delivers Goliath-Like Ratings

Billed as a matchup of David versus Goliath, the New England Patriots earned a come from behind 24-20 victory over the underdog Jacksonville Jaguars Sunday afternoon in the 2018 AFC...

Avocado Selfie Emojis Are Almost a Thing, Thanks to Avocados From Mexico’s Super Bowl...

For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence,...

Social Media Posts Don’t Matter

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they're buying. Unfortunately for marketers, the vast majority of approaches...

Who Is Billy? Coppola Winery’s Comical Short Film Has Two Wildly Opposing Theories

We hear a lot about "storytelling" in one form or another these days. It's become one of the most overused and hotly debated buzzwords in the business. Now, acclaimed commercial...

How Davos Can Help Marketers Gain Greater Global Purpose

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era...

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On the Adweek Podcast: Media-All Stars and Hiring Stunts

Media agency execs play a crucial but often-underappreciated role in the marketing world. This week, Adweek honors 17 of the media industry's brightest...

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