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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

John Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix

During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Nitro-Net's reigning TV Creator of the Year. Murphy's groundbreaking shows...

How to Use Technology to Transform Yourself Into a Master Networker

Ask the general public and they'll probably confirm that networking sucks. It's awkward striking up a conversation with a room full of strangers and even if you can worm your...

Disney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys

The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams...

Winter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its Network Competition

NBC's Olympics coverage dominated the television and media landscape over the 18-day span. The network's prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the...

FCC Chairman Defends Net Neutrality Decision

BARCELONA--On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the nation's next-generation...

Brands Are Using Poetry to Cut Through the Noise and Grab Viewers’ Attention

On Super Bowl Sunday, Coca-Cola debuted a new spot in the fourth quarter featuring an inclusive message in the form of an original poem for the brand by poet and...

Snapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits

Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising...

Apple Celebrates Marriage Equality in Australia With Lovely ‘First Dance’ Ads

Australia reached a milestone moment in December, when the nation's parliament overwhelmingly approved marriage equality after years of resistance from conservatives. It's an issue that has galvanized brands--notably Airbnb, whose...

CNN Chief Jeff Zucker Says U.S. Regulators Should Look Into Where Majority of Digital...

BARCELONA--CNN President Jeff Zucker suggested U.S. regulators should consider looking into Facebook and Google to determine whether the two companies have a monopoly or duopoloy on the monetization of internet...

Live Nation Wants to be the Only Company Brands Need to Reach Millennials, Gen...

When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues--but...

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New Partners Help Marketers Access Deterministic Mobile B2B Data at Scale

180byTwo announced this week that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target...

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