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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

The Unlikely Star of Subaru’s New Ad Has a Magical Way of Seeing the...

Sometimes, a special guide can help us experience life in deeper, unexpected ways. Subaru of America takes that view in a "See the World," a minute-long Outback spot from Carmichael...

Dunkirk Was the Most-Viewed Best Picture Oscar Nominee Trailer on YouTube

The 90th Academy Awards will be handed out Sunday night, but YouTube already presented its award for most-viewed trailer among the best picture nominees to Dunkirk. The war film's trailer...

Ecommerce Brands Are Opening Up Stores—and Showing That Retail Still Has Life

Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there's still room to reimagine the in-store experience....

Walmart Raises Minimum Age for Gun and Ammunition Purchases to 21

Walmart is following in the steps of Dick's Sporting Goods and announced Wednesday night that it will raise the minimum age limit to buy guns and ammunition to 21. The...

10 Key Takeaways From Spotify’s IPO Filing

Music-streaming giant Spotify filed its Form F-1 with the Securities and Exchange Commission Wednesday to register an initial public offering with the hopes of raising up to $1 billion. An...

Workplace by Facebook Administrators Just Got a New Mobile Admin Panel

Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social...

Facebook Is Testing a Feature That Automatically Creates Events for Page Admins

Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg...

People Are the Product in Coca-Cola’s Bubbly New Print and Outdoor Ads

If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print...

Wunderman Welcomes New Global Chief Creative Officer

Wunderman hired Daniel Bonner in the role of global chief creative officer, effective March 5. He replaces Lincoln Bjorkman, who has served global chief creative officer since 2013 and is...

LittleThings Shuts Down, a Victim of Facebook’s Algorithm Changes

Video content producer LittleThings was close to securing an investment that would have allowed it to grow beyond its 100-person staff. Instead, the site, which depended on social media for...

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Top 19 Instagram marketing tools to use for success

Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every...

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