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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

LittleThings Shuts Down, a Victim of Facebook’s Algorithm Changes

Video content producer LittleThings was close to securing an investment that would have allowed it to grow beyond its 100-person staff. Instead, the site, which depended on social media for...

Ancestry.com Launches U.S. Agency Review After Less Than a Year With Droga5

Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency's London office...

How a Pair of 360i Vets Cooked Up a ‘Culture Hack’

When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first "culture hack" five years ago, they had no idea it would result in the birth of...

Infographic: It’s Not Just Millennials Who Are Glued to Their Phones

As marketers and advertisers navigate an ever-changing mobile landscape, a pitfall is emerging: the temptation to only target younger generations with mobile ads. New research from Porter Novelli shows that...

BMW Suggests an Escape From the Stress of Daily Life in This Expansive Road...

Motorcycles. They're not just for midlife crises anymore! A new short film promoting BMW's line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal...

Facebook Is Helping Local News Publishers Get More Digital Subscribers

Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals....

L’Oréal Promotes Gretchen Saegh-Fleming to CMO in Continued Digital Push

L'Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L'Or?al's current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein's new CMO after nearly...

John Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix

During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Nitro-Net's reigning TV Creator of the Year. Murphy's groundbreaking shows...

How to Use Technology to Transform Yourself Into a Master Networker

Ask the general public and they'll probably confirm that networking sucks. It's awkward striking up a conversation with a room full of strangers and even if you can worm your...

Disney Kicks Off Upfront Season With Kids Event That Touts Portfolio-Wide Buys

The 2018 upfront season is officially underway as Disney Media holds its kids upfront event beginning today at Disney World in Orlando. While Disney combined its entertainment ad sales teams...

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