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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

NBC Olympics Weekend Ratings Declined From 2014

Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...

The NBA Is Letting Its Stars Shine on and off the Court, Making the...

From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating...

MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017

Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its...

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and large, still...

If You Thought Voice Was Easy, Wait Until Devices Make Predictions

Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...

Look Out, Trade Shows, Here Comes the Anti-Swag Swag Bag

Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag...

Perrier Just Remade Its Most Famous Ad, ‘Lion,’ Three Decades Later

Almost three decades after its spot "Lion," directed by Jean-Paul Goude, stormed the Cannes Lions festival, winning the Grand Prix in Film, Perrier has rolled out a remake of sorts--with...

‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire

"Seventy-one dead." "And still no arrests?" "How come?" Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London--where a massive fire ripped through a 24-story block of...

Facebook Messenger: Here’s How to Create a Secret Conversation

Did you know Facebook Messenger allows you to chat with others in secret conversations featuring end-to-end encryption? Our guide will show you how to start a secret conversation in the...

Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

Once upon a time, beacons--Bluetooth-powered devices that can push messages to smartphones--offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands,...

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