App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Dee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something, and...

Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's lovely Oscars...

It’s Time to Hire a Chief Brand Safety Officer

Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the...

Laura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s New...

If Laura Dern were to write a love letter to herself, it would say, "You've got this, Dern." That's one of the 22 versions of a new digital campaign that...

Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account

CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irvine, Texas, personal-care...

Horizon Promotes 3 Women to Executive Vice President Amid Industry Call for More Female...

Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation...

How The Good Fight Is Taking on Trump and a News Cycle ‘on Steroids’

Last year, The Good Fight marked CBS All Access' first foray into original scripted series. But Robert and Michelle King, the co-creators and showrunners of the spinoff to their CBS...

As SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?

South by Southwest Interactive is known for being the place brands go when they have a great piece of experiential marketing to show off--whether that's Hulu's Handmaids Tale being creepy...

Facebook Pulled the Plug on Its Test of Separate News Feeds

Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam...

Carl’s Jr. Celebrates Its Fans, and Even Its Haters, With #TheThickies Twitter Awards

Carl's Jr. is celebrating this weekend's major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain's Thickburgers,...

Here’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for Women’s History Month

Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It...

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