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Thursday, September 20, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Target’s Acquisition of Delivery Startup Shipt Is an Effort to Catch Up With the...

Target's New Year's resolution: figuring out same-day grocery delivery, considering the company's latest acquisition of startup Shipt. The $550 million acquisition is yet another move to keep up with Walmart...

Gerry Graf Apologizes to Almost Everyone in Advertising in Barton F. Graf’s Holiday Video

As Scrooge taught us, Christmas is a time for repenting, for changing one's ways, for being nicer to the people around us, for not making fun of self-important ad agencies...

Why Fruitcake, the Maligned Holiday Treat, Is Finally Getting Some Respect

Growing up in Chicago, Isabelle Kyrk loved eating fruitcake during the holidays. Her family would order one from the Trappist monks at Gethsemani Abbey, who'd bake a cake of mixed...

Tips for Livestreaming Social Media Content

Over the past year or two, you may have noticed that most of the major social media sites, like Facebook and Twitter, have been promoting new features and products that...

How to Collect Marketing Data Using Social Media at Live Events

There are many benefits to marketing your products in-person, including face-to-face interactions with customers, tours and live events. But historically, the internet has had one big benefit over in-person experiences....

Chris Paul, James Harden Sing Along to the Backstreet Boys for State Farm

Like a good neighbor, Chris Paul is there ... in Houston! This State Farm ad finds the NBA superstar exploring his new city, where he runs into a pair of...

Pokemon Go Receives 20 New Pokemon, Festive Hat Pikachu and More

Niantic kicked off its holiday celebrations in Pokemon Go. For a limited time, players have the chance to capture special Pikachu wearing festive hats. These are the same festive Pikachu...

How to Leverage Instagram in 2018

Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the...

Facebook Revealed Its Games of the Year for 2017

Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play...

See Adweek’s 7 Favorite Agency Holiday Cards of 2017

We didn't have time to post every agency holiday card we got this year, but we did manage to feature 73 of them. Below, check out seven favorites--all inspired takes...

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5 Ways You Can Leverage Social Media in Your Email Marketing...

Social media isn’t going anywhere anytime soon. It’s time to start using it to your advantage by aligning your social media and email...

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