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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

AMC Networks Creates Data-Focused Sales Team Ahead of Upfronts

Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be...

Warby Parker and Arby’s Team Up to Create WArby’s This April Fools’ Day

This Sunday is April Fools' Day, and the hijinks are getting off to an amusing start with WArby's--a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby's....

Kristen Lachtman Is Leaving Twitter’s Niche Influencer Network

Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network,...

Former PepsiCo Exec Brad Jakeman on What’s Driving So Many Kendall Jenner-like Brand Faux...

Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo's Global Beverage Group, is no stranger to controversy as the head of the in-house creative group...

Bud Light Consolidates $279 Million Social Media and Creative Account with Wieden+Kennedy

AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July...

84 Sculptures of Men Stand on the Edge of Buildings in This Haunting Anti-Suicide...

To combat male suicide, a nonprofit has put 84 humanoid sculptures on top of a skyscraper and other building in London--the same number of men who take their own lives...

Q&A: Zoe Saldana on Juggling 3 Hit Franchises and Her New Media Brand for...

Many stars aspire to nab a hit movie franchise, but Zoe Saldana has three of them. She plays Gamora in Marvel's Guardians of the Galaxy films (and will appear in...

Turner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report Live

ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher...

Alexander Skarsgård Is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsg?rd of True Blood and Big Little Lies...

Nielsen Social Content Ratings, Week of March 19: Most Choose the 2018 Kids’ Choice...

Facebook, Twitter and Instagram users believe the children are the present, as the 2018 Kids' Choice Awards on Nickelodeon dominated the Nielsen Social Content Ratings for the week of March...

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