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Wednesday, November 14, 2018

App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Office Depot Awards Creative and Media Business to Y&R and MediaCom

Office Depot has awarded its global creative and media business to Y&R and Mediacom after a competitive review, according to multiple sources with direct knowledge of the business. One source...

4A’s Unveils a Process for Agencies to Get Certified as an ‘Enlightened Workplace’

As conversations focused on #MeToo, inclusion and diversity take on ever greater importance in the agency world, the 4A's unveiled plans to launch a certification program by which agencies can...

Arby’s Knows What Unites Humanity, and It’s Not the Olympics

As we begin the unabashedly corrupt multinational spectacle that is the 2018 Winter Olympics, Arby's chimes in to say that meat, not athletic competition, is the uniting principle of mankind....

Fox’s Ad-Tech Subsidiary TrueX Hires Former ABC Executive as CEO

An ad-tech company owned by 21st Century Fox has hired a former ABC executive as its new president. TrueX--a company that replaces traditional TV spots with interactive ads to boost...

Omnicom Hires First Chief Talent Officer of Global Client Leaders

Omnicom announced the appointment of Torrey La Grange to a newly created position of chief talent officer of its Global Clients Leaders (GCL) group, which is made up of executives...

How Can Brands Effectively Use Influencers? This Marketing Company Explains Its Strategy

Influencers, they're just like us--or at least that's the message they're trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains...

PlayStation Turned the Golden State Warriors Court Into a Huge God of War Ad...

Fans attending the Golden State Warriors vs. San Antonio Spurs game at Oracle Arena in Oakland on Saturday were in for some seriously immersive advertising at halftime. A special tarp...

On the Adweek Podcast: Clever Ad Hacks That Turn Obstacles Into Opportunities

Let's face it: Ads are almost universally annoying. Obviously they can be annoying for consumers, but they can also be a daily frustration for advertising professionals. Creatives often feel their...

To Stay Competitive, Amazon Is Building Out Its Physical Presence, While Walmart Focuses on...

Amazon is not known for its physical presence in retail and Walmart did not make a name for itself in ecommerce, yet recent moves by both indicate they're eager to...

Startup Guru, Industry Vet Joins Deutsch New York as SVP, Director of Technology

Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role...

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Facebook Is Pulling the Plug on Its Trending Feature

Next week, Facebook is pulling the plug on its Trending feature, which it introduced in January 2014. In a Newsroom post announcing the...

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