App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

How Technology Will Continue to Refine People-Based Marketing

Ever since "people-based marketing" was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the...

The Looming Disney Deal Isn’t Changing FX’s Upfront Strategy

FX threw its annual upfront bowling party at New York's Lucky Strike Thursday night, as it has every year since 2010. Actors from shows like American Horror Story, Archer, Baskets,...

Golin Calls on Agencies to Support Female Creatives in New #MeToo Push ‘Have Her...

Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to "Have Her Back"...

Grindr Sponsors a Queer ‘Edit-a-Thon’ of Wikipedia at SXSW

For many around the world, Wikipedia is the first source of information they learn about a topic. That's why WNYC's Nancy podcast and Grindr teamed up to "queer the internet"...

Nothing but Nets for Steph Curry’s Facebook Birthday Fundraiser

National Basketball Association superstar Steph Curry became the first athlete to start a birthday fundraiser on his own page. The Golden State Warriors point guard is raising money to help...

Nike Reshuffles Marketing Leadership Amid Reports of ‘Behavior That Is Inconsistent With Our Values’

An internal memo sent to staff today by Nike chairman, president and CEO Mark Parker announced several major changes to the athletic-wear giant's marketing department while also mentioning an investigation...

Rihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence

Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram...

The 5 Best Ad Campaigns adam&eveDDB Made for Harvey Nichols

One of the great creative partnerships in brand marketing, U.K. retailer Harvey Nichols and London agency adam&eveDDB, has come to an abrupt and unceremonious end. But while the 17-year client...

Media Audiences Know What They Like. Are Brands Listening to Them?

Social media is an integral part of media brands' marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools...

Women Encounter Their Way Cooler Doppelgängers in This Springtime Pursuit Ad From Macy’s

Ever see Sliding Doors? It's this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn't miss the train, and...

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