App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Live Nation Wants to be the Only Company Brands Need to Reach Millennials, Gen...

When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues--but...

Inside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan Sauce Story

Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald's. Starting today, over 20 million packets will be available at McDonald's restaurants across the country. Last week, the...

Michelob Ultra Continues Its Commitment to Health and Wellness With New Premium Organic Brew

Michelob Ultra is going organic. The Anheuser-Busch brand has unveiled a new premium brew, Michelob Ultra Pure Gold, which is made from organic grains. It is 85 calories and has...

Infographic: How Brands Struggle Internally to Adapt to Digital

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture's Intelligent Operations research. But...

Can Edgy FX Thrive at Family-Friendly Disney?

As much as FX Networks and FX Productions CEO John Landgraf welcomes the return of American Crime Story and Atlanta to FX this winter, he still wishes the network could...

UnReal’s Producers Explain How the Show Will Rebound From Season 2’s Backlash

After UnReal's critically acclaimed and Emmy-nominated debut in 2015, the Lifetime drama--about two women who produce a Bachelor-like reality show called Everlasting--weathered a backlash during its bumpy sophomore season. The...

Businesses Can Now Respond to Twitter DMs 5 Times Within 24 Hours

Twitter announced a new feature aimed at ensuring that businesses can respond to direct messages during periods of high volume. Developer advocate Jon Cipriano introduced adaptive rate limits in a...

Hotels.com’s Captain Obvious Is Campaigning to Guest Host HQ Trivia

Captain Obvious is ready for his close-up. One question at a time, though. Hotels.com and agency CP+B's latest fun digital stunt for the brand's goofy character features Captain Obvious gunning...

KFC Responds to U.K. Chicken Shortage Scandal With a Timely ‘FCK, We’re Sorry’

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. this week: The fast food joint known for its fried chicken ran out of chicken. Now, KFC is...

New Agency Consultancy Promises to Feature Real Moms in Ads

Mom is non-threatening. She wears a cardigan, she's rarely seen outside the home and she adores her family. She's not a unique individual with her own will and wishes at...

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Editor’s Letter: a Call to Action at Brandweek

When we first started pulling the agenda for Brandweek together, the Adweek editorial and events teams agreed we had to create an atmosphere...

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