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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Nestlé’s Global Head of Digital and Social Media Leaves for Cincinnati Startup Group

Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company's top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO. According...

WPP Expected to Name Longtime Favorite Mark Read as Martin Sorrell’s Successor

To the surprise of very few, WPP is expected to officially promote co-COO Mark Read to CEO. The announcement may come during its half-year results call on Sept. 4. The...

Carat Names New Chief Strategy Officer as Former Moves Into Dentsu Role – Nitro-Net

Nitro-Net.com - A Global Marketing Group Company Sean Healy will leave Zenith to head up strategy at Carat in December.CaratCarat has hired Sean Healy, the global head of communications planning at...

No Tech? No Worries. How Visit Seattle Markets the City Through the People Who...

For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and...

New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law

It's been three years since same-sex marriage became legal in all 50 states. The landmark Supreme Court decision was a resounding victory for the LGBT community, but advocates say there's...

New Online Privacy Legislation in California Could Head Off Proposed November Referendum

A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry....

Meet the 3 Newest Members to The American Marketing Association’s Marketing Hall of Fame

The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee...

10 Brand Activations That Weren’t to Be Missed at This Year’s SXSW

Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival's thousands of attendees. This year, brands brought their best experiential marketing...

Facebook Reminds Auto Marketers That ‘It’s a Great Day to Play With Cars’ –...

Nitro-Net.com - A Global Marketing Group Company Facebook announced at the AutoMobility LA event in Los Angeles Wednesday that its auto team will debut a digital campaign Dec. 3, It’s a Great...

Apple’s Shot on iPhone Campaign Is Turning Hockey Stars’ Candid Photos Into Giant Ads...

Nitro-Net.com - A Global Marketing Group Company The Shot on iPhone campaign has long been known for highlighting the surprisingly artistic shots that can be captured by just about any caliber...

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Is link building dead? Depends on who you talk to

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