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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

NCAA Launches Latest Brand PSA Focused on Inclusion

On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign. Titled Label Me, the work premieres...

Food & Wine Changed Its Name to Food & Milk for a ‘Got Milk?’...

Here's a fun media stunt from Goodby Silverstein & Partners, which convinced Food & Wine magazine to run a "Got Milk?" cover-wrap advertisement on its new issue--which looks like a...

5 Ways Marketers Can Maximize Their Super Bowl Game Plan With Social Advertising

With linear TV audiences more fragmented than ever, the Super Bowl is one of the last remaining TV events that still draws large audiences at scale. Last year's showdown between...

Walmart Got Dee Rees, Melissa McCarthy and Nancy Meyers to Direct Short Films for...

Walmart asked directors Dee Rees, Nancy Meyers and Melissa McCarthy to each make 60-second short films inspired by one of the big-box retailer's delivery boxes. The three ads aired tonight...

AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is...

How Paid and Organic Facebook Efforts Support Each Other

Facebook can be a strong source of insight into many of your followers' behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit...

WhatsApp Just Rolled Out an Android App for Small Businesses

Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools...

Facebook, Messenger and Instagram Released Features for LGBTQ Pride Month

Facebook released several features Friday to help people on the social network celebrate and commemorate LGBTQ Pride Month 2018, and the new effects will be available throughout the year. Searching...

As SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?

South by Southwest Interactive is known for being the place brands go when they have a great piece of experiential marketing to show off--whether that's Hulu's Handmaids Tale being creepy...

Cannes Lions Names Spotify Its First Media Brand of the Year

Change is coming at Cannes Lions. This year, the festival is switching up its longstanding Media Person of the Year award, and naming a Media Brand of the Year instead....

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