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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Bloomberg Created a Video Game to Document the Demise of the American Shopping Mall

Bloomberg.com has found a compelling new way to report on a tired old subject. The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as...
app-marketing

3 Tips to Create More Impressive App Trailers

An impressive app trailer can make a world of difference, and attract more users to download and install your app. However creating app trailers that really stand out and grab the...

McDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into Arrows

CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that...

To Market Its Sunday-Night Expansion, The CW Has ‘Completely Torn Up the Rule Book’...

This Sunday, for the first time in nine years, The CW will be expanding to a sixth night of programming. And while the move has already helped the network’s bottom...

The guide to effective YouTube Trueview for action video ads

For app install ads with Google, the default choice is to run Universal App Campaigns. However depending on your app and the service you provide, YouTube ad campaigns (managed through...

AMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign: ‘Don’t Watch’

Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season...

Here Are the 3 Biggest Trends of the Super Bowl

During the Super Bowl match-up of the Philadelphia Eagles versus the New England Patriots, brands looked for the next big hit. Would Chris Pratt's flexing for Michelob Ultra work? Or...

Ecommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup

Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...

3 Questions to Ask If You’re Considering Buying an Amazon Ad – Adweek

We’re running out of superlatives to describe the omnipresence of Amazon as the world’s largest online retailer is rapidly expanding its sphere of influence to the heart of Madison Avenue.The...

Netflix Is Already This Year’s Big Emmy Winner, and What Else We Learned From...

Game of Thrones, Saturday Night Live and Westworld topped this morning's Emmy nominations tally, but that barely scratches the surface when it comes to analyzing this year's crop of TV...

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Holiday Email Marketing Trends and Tips for 2017 From the Experts

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