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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Adweek’s Arc Awards: Recognizing the Best Brand Storytelling of 2017

January is an interesting month for storytelling. At the outset you have the recently concluded Consumer Electronics Show in Las Vegas. This annual behemoth of a conference has traditionally focused...

Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its Digital Strategy

Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they've booked. Manuel...

Twitter Extended Its In-Stream Partnership Offerings With Sponsored Moments

It's been an up-and-down ride for Twitter's Moments feature since its introduction in October 2015, but the social network's latest ad product offering appears to indicate that it believes Moments...

Donald Glover Says Season 2 of Atlanta Will Be More Like Tiny Toon Adventures

The freshman season of Donald Glover's FX comedy Atlanta was a critical and commercial hit, but Glover said audiences shouldn't expect more of the same when the series returns for...

Here Are the 4 Creative Agencies That Ruled YouTube in 2017

Each month, Google and Adweek present the YouTube Ads Leaderboard, a listing of the 10 most-watched commercials on YouTube in the prior month--with the caveat being that the spots must...

How Davos Can Help Marketers Gain Greater Global Purpose

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what's the role of marketers and creative agencies? In this era...

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

All the presents have been unwrapped, but that doesn't mean the season is over for publishers. The "gift guide," where publishers curate products set to some theme and then get...

Las Vegas’ Ad Agency Explains Why ‘What Happens Here, Stays Here’ Isn’t Going Anywhere

Is now the time for Las Vegas to come up with a new tagline? A recent story in the Las Vegas Review-Journal questioned whether R&R Partners' long-running "What happens here,...

4 Optimization Strategies to Make Your Social Media Less ‘Normal’

Remember when you first started thinking about outer space as a kid? It was hard to wrap your mind around all of the stars, planets and galaxies. You suddenly felt...

Did You Follow Any Internet Research Agency Facebook Pages or Instagram Accounts?

Facebook users will soon have a way to determine if they liked or followed any pages or Instagram accounts that were aimed at swaying the results of the 2016 U.S....

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