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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

6 Ways to Leverage Programmatic in Your Brand’s Marketing Plan

Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising....

Twitter Users in Group DMs Will Now Be Notified When They’re Mentioned

Twitter announced that participants in group direct messages will receive notifications if they're mentioned during the conversation. The social network said in a Twitter Support tweet that the feature is...

Twitter Released a Hashtag-Triggered Emoji for the 2018 MLB All-Star Game

Twitter is warming up for the 2018 Major League Baseball All-Star Game next Tuesday with a special hashtag-triggered emoji, as well as a livestreamed preshow prior to Monday night's Home...

Old Dog Gets a New Home in Coldwell Banker’s Adorable New Ad

Puppies may be cute, but old dogs need homes, too. And that's exactly what makes Siltanen & Partners' new spot for Coldwell Banker so touching. The spot opens on a...

At Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing Landscape

On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group's headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event,...

The Movers and Innovators That Got Us Excited This Year – Adweek

Some companies take digital to heart, manipulating the 1s and 0s of the internet to create incredible experiences in content and advertising. This year’s hottest digital movers and trendsetters range...

Spotify Threw a Colorful Day of the Dead Celebration to Honor Deceased Mexican Musicians...

Nitro-Net.com - A Global Marketing Group Company Día de los Muertos—or Day of the Dead—is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and...

Versace’s Medusa Logo Breaks Every Design Rule. So Why Does It Work? – Adweek

Contemporary marketing wisdom holds that the best brand logos are clever, clean and easy to recognize— simplicity working all the better to serve as instant visual cue to a brand’s...

ESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA Finals

Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But...

59% Of All Homes Now Have a Streaming Enabled Screen

Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device...

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How to Grow: Wisdom From 6 Years of Podcasting

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting...

Google’s New Detroit Office

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