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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social

Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop. Those interactions become even briefer with younger...

Why 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to the 1950s

In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst...

NBC Will Air Winter Olympics Live in All Time Zones; Katie Couric Will Co-Host...

With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick--Katie Couric--to co-host the opening ceremony in the wake of Matt Lauer's departure from the network. The...

Former GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years With...

A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. Irwin Gotlieb is transitioning from that position into a senior advisory role...

Workplace by Facebook Administrators Just Got a New Mobile Admin Panel

Administrators on Workplace by Facebook can now run their communities via their mobile devices. Workplace by Facebook strategic partner manager Sabrina Morsello announced in a blog post that the social...

Twitter and Emaar Properties Are Ringing In the New Year With a Livestream From...

For the second year in a row, Twitter and Emaar Properties have partnered to livestream Dubai's New Year's Eve festivities to Twitter users around the world. The show will broadcast...

The Crown Jewel of Motorsports, the Indianapolis 500, Is Moving to NBC Next Year

NBC Sports has become a dominant force in the world of professional motorsports. It has U.S. broadcast rights to F1. It recently garnered broadcast rights to Nascar. And now it...

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was...

This Blockchain Ecommerce Platform Thinks It Can Take on Amazon and Major Retailers

Thanks to the ever-growing list of data breaches across retail companies and Facebook's privacy crisis with data firm Cambridge Analytica, data and privacy issues are at the top of people's...

Twitter’s Powerful Anthem to Women Makes Its TV Debut During the Oscars

"I heard a woman becomes herself the first time she speaks without permission," says poet Denice Frohman in the first line of Twitter's new #HereWeAre campaign, which made its TV...

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