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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

5 Execs Discuss the Challenge of Incorporating New Technologies Into Their Work

As the speakers at Adweek's Elevate: AI conference grappled with the big picture, conceptual possibilities of AI now and in the future, we wondered what the on-the-ground realities looked like...

Michelob Ultra Took Over the NYC Marathon, Supporting All Beer-Loving Runners Along the Way...

Nitro-Net.com - A Global Marketing Group Company Running and beer might not seem like an obvious pairing, but for Michelob Ultra, the two are a perfect fit. As running continues to...

Snapchat Lays Off 100 From Advertising Division in Department Restructure

After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again--and its latest round of layoffs...

Top app install ad creatives from health and fitness apps

Nitro-Net.com - A Global Marketing Group Company In this third post of our series focusing on ad creatives used for different kind of apps, we take a look at what kind...

Most Consumers Don’t Even Notice Store Closures – Adweek

Nitro-Net.com - A Global Marketing Group Company As online shopping skyrockets, brick-and-mortar stores continue to close. And most consumers don’t even notice, according to new research from Sailthru. While nearly 40 percent...

Thinking of Hiring Talent From Cannes? Focus on the Skills That Led to the...

Cannes Lions provides a recruiting opportunity like no other; the talent showcased and attending the festival is undeniable. It is a beacon, showing how all aspects of the industry are...

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released "Radical Luxury," a 60-second film appearing in movie theaters across...

WPP Hires Lawyers to Probe Emails Sent to Current, Former Employees Following Martin Sorrell’s...

Erik Oster contributed to this report. WPP has hired two outside law firms to investigate several anonymous, encrypted emails sent to its current and former employees, which came from a...

Cindy Gallop Has a Bold Suggestion to Help Cannes Lions ‘Eradicate #MeToo’

Gender equality and sexual harassment will inevitably be a major topic of debate at this year's Cannes Lions Festival of Creativity, whether at official events or in the many conversations...

NBC Olympics Weekend Ratings Declined From 2014

Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...

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Glamour Magazine Folds Its Regular Print Schedule – Adweek

Nitro-Net.com - A Global Marketing Group Company Glamour Magazine is eliminating its regular monthly print issue.The Condé Nast brand will make other investments to...

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