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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Is Every Food Influencer Screaming About Ghee? Thanks to Organic Valley’s Ad Editors, Yes

Even a fairly proficient home cooks can get stumped by ingredients they're not familiar with. Ghee? What the hell is ghee? And how do I use it? It's basically clarified...

A YouTube Star Explains Why Most of His Peers Can’t Make the Jump to...

For the past couple years, several media companies have snatched up many of YouTube's most popular personalities to create content for their own linear and/or digital properties in an effort...

Former McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New Marketing Chief

Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take...

Ecommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup

Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...

Care Names BBH NY Its Agency of Record After Review Sparked by New CMO

Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014--BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing...

Nestlé Launches Review to Consolidate Its $633 Million North American Ad Business

In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek....

Facebook Acquired Email Startup Redkix for Workplace by Facebook

Facebook's latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email, messaging...

Pom Wonderful Looks at How Being Impaled by a Dolphin Can Help You Embrace...

Keen observers might notice something a tad unusual going in Pom Wonderful's latest campaign. Somehow, this guy's been impaled by a live dolphin. So, now he goes through his daily...

Arnold Worldwide Global CEO Pam Hamlin Is Stepping Down After 20 Years

Arnold Worldwide today announced that global CEO Pam Hamlin will be leaving the agency after more than two decades. Managing partner, chief financial officer, global director of operations and 25-year...

3 Ways Social Media Customer Service Impacts the Bottom Line

Great social media customer service has a strong impact on a business' bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that...

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