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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Happy New Year – 2017

Here’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally. We...

Broadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads

Web browsers and mobile apps have been able to collect data for years--the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from...

Apple’s Holiday Ad Just Dropped, and It’s as Enchanting as You’d Expect

Do you believe in love at first sight? Or love over the transfer of an earbud? That's the subject of "Sway," this year's holiday ad from Apple. It follows a...

Care Names BBH NY Its Agency of Record After Review Sparked by New CMO

Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014--BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing...

Q&A: How Stranger Things’ David Harbour Helped Tide Hijack the Super Bowl

It's around 4:30 p.m. on a Wednesday in January, and David Harbour is sipping La Croix through a straw. He's just finished playing a round of tennis with a few...

Tips for Reaching the Selective Ultra-High-Net-Worth Market

In a now very digital society, marketers have adapted to reach consumers where they are--on their phones, tablets, computers and any number of devices with internet access. While a mastery...

Droga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate...

A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of...

Did You Follow Any Internet Research Agency Facebook Pages or Instagram Accounts?

Facebook users will soon have a way to determine if they liked or followed any pages or Instagram accounts that were aimed at swaying the results of the 2016 U.S....

How NBC Is Giving Brand Partners the Most Comprehensive Understanding of Their Ad Exposures

Brands pay a lot of money to advertise on NBCUniversal's vast portfolio of media assets. That's why the company is helping its advertisers and agency partners understand just how many...

India Goes All In On Apps

  Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In...

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