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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

DigitasLBi Will Go Dark the Last Week of 2017 to Help Light Up Puerto...

This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of...

See Nitro-Net’s 7 Favorite Agency Holiday Cards of 2017

We didn't have time to post every agency holiday card we got this year, but we did manage to feature 73 of them. Below, check out seven favorites--all inspired takes...

Facebook Revealed Its Games of the Year for 2017

Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play...

How to Leverage Instagram in 2018

Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the...

Wieden + Kennedy Is Back With Instagram’s Popular ‘Stories Are Everywhere’ Part II

Instagram Stories and Wieden + Kennedy Amsterdam are back with a second iteration of its highly anticipated "Stories Are Everywhere" campaign ... and it's magnificent. The W+K-made global multi-channel campaign...

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

All the presents have been unwrapped, but that doesn't mean the season is over for publishers. The "gift guide," where publishers curate products set to some theme and then get...

Honda’s Heartwarming AR Holiday Card Brought Messages of Love to Kids Who Needed It...

Kids battling cancer can't always leave the hospital to enjoy the holiday season, so RPA and Honda brought some festive magic into their lives through the power of augmented reality....

Pokemon Go Receives 20 New Pokemon, Festive Hat Pikachu and More

Niantic kicked off its holiday celebrations in Pokemon Go. For a limited time, players have the chance to capture special Pikachu wearing festive hats. These are the same festive Pikachu...

American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism

It's a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line...

Fox Amusingly Spoofs In-Flight Safety Videos For Its New Airplane Comedy, LA to Vegas

There's not much to laugh about when it comes to airline travel during the holiday season, but Fox is trying to change that with the marketing campaign for its new...

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