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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Aqua Teen Hunger Force Returns, Briefly, So That Carl Can Promote Deadpool 2

Much like the invincible Deadpool, you can't keep Carl Brutananadilewski down. The gruff and volatile suburbanite survived the 2015 cancellation of Aqua Teen Hunger Force after 11 seasons, with his...

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong. In a clever and well executed set...

Video: What Bravo Hopes to Get From Its SXSW Activation

Ahead of its season two debut, the Bravo series Imposters is getting the SXSW treatment. Fans of the show, which follows the story of Maddie, a persona-shifting con artist and...

Startup Guru, Industry Vet Joins Deutsch New York as SVP, Director of Technology

Deutsch New York has appointed Husani Oakley, a digital innovator with 15 years of experience leading startups and agencies, as senior vice president and director of technology, a newly-created role...

Hyundai Warms You Up for the Super Bowl With a Cute Ad About a...

We still don't know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year's ambitious stunt. But they will start things off...

Q&A: How Stranger Things’ David Harbour Helped Tide Hijack the Super Bowl

It's around 4:30 p.m. on a Wednesday in January, and David Harbour is sipping La Croix through a straw. He's just finished playing a round of tennis with a few...

Droga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate...

A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of...

Pornhub Says Traffic Went Limp During Missile Scare, Then Surged With Relief

Here's one light-hearted insight from Hawaii's rather traumatizing incoming-missile scare this past weekend: It made people stop watching porn. Briefly. And then they really wanted to watch porn. Pornhub, a...

Independent Ovation Positions Itself as Brand-Friendly Alternative to TV Behemoths

As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner)...

Maternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed Products for New...

Maternity leave is no laughing matter for millions of professional women around the world. But in honor of Mother's Day 2018, 72andSunny New York decided to simultaneously eviscerate and make...

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Smaato, Protected Media Work to Ensure Quality of Online Advertising

Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected...

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