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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Care Names BBH NY Its Agency of Record After Review Sparked by New CMO

Following a review, global humanitarian organization Care chose its first advertising agency of record since 2014--BBH New York. The Publicis Groupe shop is tasked with developing a new integrated marketing...

Old Spice and Terry Crews Bring You ‘Ye Olde Exploding Yule Log’ for the...

Marketers have been playing around with gag Yule log videos for a while now--from Nick Offerman's for Lagavulin to Jimmy Dean's 11-hour sausage Yule log. This year, Old Spice gets...

Tips for Reaching the Selective Ultra-High-Net-Worth Market

In a now very digital society, marketers have adapted to reach consumers where they are--on their phones, tablets, computers and any number of devices with internet access. While a mastery...

NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities

Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute....

Hyundai Warms You Up for the Super Bowl With a Cute Ad About a...

We still don't know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year's ambitious stunt. But they will start things off...

Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology

John Seifert, the worldwide CEO of Ogilvy & Mather, has spent the past year and a half implementing what he calls the "Next Chapter" of the agency. That next chapter,...

The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else

Dear chief marketing officers: If you haven't received the news flash yet, one of your top three tasks to ensure your survival in 2018 and beyond is to develop an...

The 4 Secrets Successful Brands Use to Grow Their Facebook Fan Bases

While a handful of other social networking platforms have emerged over the years, Facebook still remains the staple of the bunch. If you want to be successful in digital marketing,...

India Goes All In On Apps

  Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In...

Intel Choreographed 1,200 Drones for the Winter Olympics Opening Ceremony

The Olympics put human abilities on display, but for this year's Winter Olympics, Intel is displaying the capabilities of technology. For the opening ceremony of the 2018 Games in Pyeongchang,...

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