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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

DigitasLBi Will Go Dark the Last Week of 2017 to Help Light Up Puerto...

This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of...

See Adweek’s 7 Favorite Agency Holiday Cards of 2017

We didn't have time to post every agency holiday card we got this year, but we did manage to feature 73 of them. Below, check out seven favorites--all inspired takes...

Wieden + Kennedy Is Back With Instagram’s Popular ‘Stories Are Everywhere’ Part II

Instagram Stories and Wieden + Kennedy Amsterdam are back with a second iteration of its highly anticipated "Stories Are Everywhere" campaign ... and it's magnificent. The W+K-made global multi-channel campaign...

Honda’s Heartwarming AR Holiday Card Brought Messages of Love to Kids Who Needed It...

Kids battling cancer can't always leave the hospital to enjoy the holiday season, so RPA and Honda brought some festive magic into their lives through the power of augmented reality....

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

All the presents have been unwrapped, but that doesn't mean the season is over for publishers. The "gift guide," where publishers curate products set to some theme and then get...

Facebook Revealed Its Games of the Year for 2017

Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play...

Google’s Newest Products Are the Company’s Gateway to Gain Consumer Trust – Adweek

During Google’s annual hardware event Tuesday morning, the company’s newest products weren’t the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway:...

How to Leverage Instagram in 2018

Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the...

Alexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit

On Wednesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York's 14th congressional district, an area that represents Queens and...

Instagram: Here’s How to Stop Someone From Following You

Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will...

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Postcards From China: Baidu’s Plan to Conquer Asia with Smart Speakers

The Chinese search engine giant, Baidu, is bringing its first smart speaker to market. The “Raven H” is the first device that comes...

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