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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

DigitasLBi Will Go Dark the Last Week of 2017 to Help Light Up Puerto...

This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of...

Instagram: Here’s How to Stop Someone From Following You

Have you ever wanted to remove someone from your Instagram followers list? If your Instagram account is set to private, you have the ability to do so. Our guide will...

Google’s Newest Products Are the Company’s Gateway to Gain Consumer Trust – Adweek

During Google’s annual hardware event Tuesday morning, the company’s newest products weren’t the only focus for the company. As various executives walked the stage, they each reiterated a key takeaway:...

Alexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit

On Wednesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York's 14th congressional district, an area that represents Queens and...

Wendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s

Wendy's is urging consumers to "skip the hamburgers at the Frozen Arches" in a Super Bowl ad that will run during Sunday's game. Wendy's promo pulls copy directly off of...

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong. In a clever and well executed set...

See Adweek’s 7 Favorite Agency Holiday Cards of 2017

We didn't have time to post every agency holiday card we got this year, but we did manage to feature 73 of them. Below, check out seven favorites--all inspired takes...

How to Leverage Instagram in 2018

Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to enable the creation of GIFs, to the...

Facebook Revealed Its Games of the Year for 2017

Facebook revealed its Games of the Year for 2017, as determined by a panel of eight industry experts. The panel judged games in four categories: Instant Games, web games, free-to-play...

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

All the presents have been unwrapped, but that doesn't mean the season is over for publishers. The "gift guide," where publishers curate products set to some theme and then get...

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