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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Droga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer

Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann will lead a...

At the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts

Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on...

30th Anniversary of Discovery Channel’s Shark Week Promises to ‘Shark & Awe’

If there's one thing that can unite people in trying times, it's a shared love of something that is so much larger than any of us, something like Shark Week....

Q&A: Founder and CEO of Hint Water Talks Amazon and CPG Brands

Take a walk around some of the biggest tech companies in the world, and you'll notice one line of beverages in their fridges: Hint Water. Since the beverage company--which made...

Executive Exodus Continues at IPG’s Huge Network as New Leadership Settles In

Approximately two months after announcing the promotion of international president Michael Koziol to CEO, IPG's Huge has parted with several members of its C-suite in New York and Los Angeles....

Comcast Confirms It’s Preparing a Fox Bid ‘Superior’ to Disney’s

CBS' skirmish with parent company National Amusements won't be the only eye-popping battle between major media companies this summer. This morning, Comcast confirmed an open secret: The company is preparing...

Q&A: Former Google Exec on the Company’s Tensions With Publishers Over GDPR

As Friday's deadline to comply with the European Union's General Data Protection Regulation (GDPR) law fast approaches, tensions have flared between Google and the many publishers that rely on its...

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...

Stoli Gets Colorful for LGBTQ Rights on Harvey Milk Day

Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...

Q&A: How One Media Agency Finds a Balance Between Working With Big Brands and...

Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have...

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Accenture Interactive Gets Into Programmatic Buying

Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat...

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