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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

You Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare

Can Bezos cure America's healthcare blues? No stranger to bold initiatives, Amazon's founder and chief executive began writing a prescription in January, joining Berkshire Hathaway's Warren Buffett and JPMorgan Chase's...

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted...

Children’s Playtime Is More Structured Than Ever, and One Brand Wants to Help Change...

For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left...

Dark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only People Happy With...

Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...

Dove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s Steven Universe

Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found...

OkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome Everywhere

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created...

Apple Agency TBWAMedia Arts Lab Welcomes New Managing Director in Los Angeles

TBWAMedia Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations, reporting...

WhatsApp Is Testing Further Changes to the Ways Users Can Forward Messages

WhatsApp continues to tweak its forwarding features with an eye toward user safety. The Facebook-owned messaging application announced last week that it would begin labeling messages that were forwarded from...

Paid Social: The New Focus Group for Brands?

Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It...

Chatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something Was Missing: Dad

Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real...

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