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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

Soccer Club Inter Milan Is Telling 110 Stories for its 110th Birthday, With Emojis...

One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America. On March 9, Italian...

WhatsApp Just Rolled Out an Android App for Small Businesses

Businesses on Facebook have the Facebook Pages Manager application, and businesses on Messenger have Analytics for Apps data for their Messenger bots. And now, businesses on WhatsApp have some tools...

High School Basketball Will Now Be Livestreamed on Twitter Thanks to Gatorade and Intersport

High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since...

NASA Brought Mars to Earth at This Year’s CES

The Consumer Electronics Show is meant to display the future of humanity. There's a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator...

Duplass Brothers’ Creative Shop Donut Expands Reach to New York

Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast--setting up shop in New York. The agency...

KFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in...

Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's...

Mars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to Consolidate With One...

Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all...

Anna Faris Pushes Kind Protein Bars by Reading Horrible Reviews of Rival Products

This is a real offer: Try a healthy snack that tastes like some combination of hyena crap, garbage, resentment and sawdust. Bring it on, you say? The marketer Kind feels...

These 6 Digital Stats on Alexa, Brand Safety and Snapchat Grabbed Our Attention This...

The whirlwind of last week's Consumer Electronics Show in Las Vegas is in the rearview mirror now. Not surprisingly, the event was full of data and stats about everything from...

Bill Hader Stars in Pringles’ Very First Super Bowl Ad

Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII...

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