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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

‘Honestly, It’s Not For Everyone’ – Adweek

Nitro-Net.com - A Global Marketing Group Company Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the...

YouTube Added Eventbrite to the Ticketing Options on Its Official Artist Channels – Adweek

Nitro-Net.com - A Global Marketing Group Company Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists’ performances following a new...

DataXu Seeks $300 Million Exit – Adweek

DataXu is exploring potential buyers and is working with investment bank GCA Advisors, according to a report in The Wall Street Journal, citing sources familiar with proceedings.The video advertising outfit,...

Ad Council Unveils New Additions to Board of Directors – Adweek

The newly rebranded Ad Council has unveiled an impressive list of new members to its board of directors (who were elected at its fall meeting) including Publicis Groupe chief creative...

Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do...

“Facebook profit hits an all-time high, unaffected by recent scandals—so far.” “Twitter posts record $100 million profit but loses 1 million users.” The above are recent headlines from top publications about the...

Facebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege –...

Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on...

Facebook Will Reduce Distribution Of or Disapprove Low-Quality Ads – Adweek

Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform.The social network said it is going after ads that violate its...

Verizon-Owned Budget Service Provider Debuts New Anti-Store Campaign – Adweek

Visible, Verizon’s more economically priced offshoot service, is about to live up to its name after months of flying under the radar.The company, a Verizon-owned no-contract provider that offers cheaper...

Facebook Is Trying to Keep News Feed Free of Content Copied From Other Sites...

The most recent tweak to Facebook’s News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value.The social network quietly announced...

5 Major Themes from This Year’s Programmatic I/O Conference – Adweek

What’s on the minds of professionals in the programmatic space? If the conversations at Tuesday’s Programmatic I/O conference in New York are any indication: in-housing, AI applications and the future of...

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ABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going...

Academy Awards voting continues until next Tuesday, but ABC's ad sales team has already completed its Oscars business. ABC said it has sold...

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