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App Marketing

App marketing refers to the marketing of an application, or short app, that can be used on various mobile devices.

4 Ways Brands Can Compete With and Utilize Amazon

As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly...

Instacart Thinks It Can Democratize Online Grocery. Here’s How

As it seeks to become the de facto grocery-delivery service in the U.S., Instacart announced a partnership with discount supermarket chain Aldi to bring online delivery to 1,300 of Aldi's...

These Are the Networks Available on DirecTV Now, Sling, Hulu, YouTube TV and PlayStation...

When cable was first introduced in the late 1940s there weren't many options for audiences to choose from. But as networks grew, so did the <span aria-describedby="tt" class="glossaryLink " data-cmtooltip="...

Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn't...

Mother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise Thriller

The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For...

Bigfoot Tries to Get Footage of an Elusive Congressman in This Enjoyably Odd Political...

Congressional hopeful Dean Phillips, a Democrat running in Minnesota, says Republican incumbent Erik Paulsen is so detached from his home district, he's practically impossible to find. So Phillips turned to...

Sephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line

Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives...

Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying

The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor's "Epic Split," a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of...

DDB North America Hires Chicago Chief Strategy Officer From BBDO Atlanta

DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new...

New Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees

Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman...

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