Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

What To Do When Sales & Leads Stop Overnight

This year has been especially busy with red flag emergencies.  Sites that once produced sales or businesses whose leads stopped overnight wake up and see nothing, then hit panic mode. ...

4 Benefits of Co-Branded Affiliate Landing Pages

Co-branded affiliate landing pages are one of the most underutilized tools in the affiliate management toolbox. They can be a secret weapon for both affiliates and merchants. What is a co-branded...

How to Create Affiliate Programs That Work

I, first, got my feet wet in affiliate marketing in 2003. That was when I created my very first affiliate program – one an online store I owned at the...

Follow Up is a Must in Affiliate Recruitment

Affiliate recruitment is one of the most important aspects of affiliate management. Nearly 80% of any affiliate manager’s time will be spent on affiliate recruitment. That 80% will be broken...

Comment on Building a Social Media Empire: Step 3 – Consistently Post Great Content...

Thanks for sharing your this so candidly. Posting great content is great but do try to make it original. I think screenshots from the show *should* be ok and meet...

Show Some Love to Your Affiliates: 5 Tips for Effective Affiliate Relationship Management

With today being Valentine’s Day, we must remember to show our affiliates some love! Any successful affiliate program must include include proper relationship management. As a merchant, or affiliate management agency,...

4 Creative Ways To Recruit Content Publishers Into Your Affiliate Program

As affiliate marketers, we’re always trying to lock down the elusive content publishers. These affiliates are the holy grail of any merchant’s affiliate program. They are so valuable because they are...

5 Tips for Successful Valentine’s Day Affiliate Promotions

Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14)...

What is Affiliate Marketing?

By definition – Affiliate Marketing is a sales channel made up of three parts. Affiliates who drive the sales, affiliate programs which are the offers or stores the affiliates promote...

Staying Organized When Recruiting Affiliates Into Your Affiliate Program

As we all know, affiliate recruitment is one of the five key pillars of affiliate program management. While all the pillars are important, most affiliate managers will devote at least...

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