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Friday, June 22, 2018

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Business Decisions That Can Tank Your SEO – You Were Warned!

With more people online (mobile, tablet & computer), companies are finally paying more attention to their websites.  That also means branding, PR, C level executives and others who are not...

Top 10 Resources for Digital Marketing and Ecommerce Professionals

I was recently asked for a recommendation on the top resources to follow for best quality insight on digital marketing and eCommerce. Since many other professionals may benefit from a list...

How to Get Thousands of Targeted Twitter Followers Every Month

Over the past 6 years, my focus on Twitter has continued to increase. There are a lot of marketers and big brands that are shifting their focus away from Twitter and...

What is Affiliate Management?

Affiliate Management is the process of building and growing a channel of marketers to drive traffic to your store, business or offer. Affiliate programs, networks and managers are the three...

Affiliate Program Management: Definition, Approaches, Risks

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look...

The First 100 Days After Launching a Blog for My Business

On November 16, 2016, I published my first article on a brand new blog for my business, FPTraffic. FPTraffic is a Facebook Page management tool I launched over 3 years ago. The...

How to Add Content To Category Pages for SEO & UX

Content is a huge factor in both SEO and website conversions, but how do you incorporate it into your categories without pushing the products down, spamming the page for the...

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at...

Pagez Will Make You Rethink Your Facebook Marketing Strategy

On July 14th, I started recruiting beta testers for a new website I co-founded with my friend Danny. Over the past 68 days, Pagez has added 1,300 new users who have...

How to Work With Apps As Affiliates.

Apps make amazing affiliate marketers because they “can” have a captive user base and they “can” build their own audience using app store marketing and website traffic for downloads.  So...

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