Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

How to Combine Affiliate Marketing and Influencer Marketing

Today, I would like to share a guest post from Brian Mechem, COO of Grin , on how to combine affiliate marketing and influencer marketing. Affiliate marketing and influencer marketing have been...

Comment on Running a PeerFly Offer with TONIC Zero Click Traffic by Avic

Hello Luke, Having viewed your two topics:peerfly with tonic & peerfly with Bemob,i got a problem to fix and need your help. I would like to use BeMob as tracker to optimize...

Why You Should Use The Recruitment Tool In ShareASale

We talk a lot about affiliate recruitment and today we wanted to dive into a specific way to efficiently recruit affiliates if your program is on the ShareASale affiliate network:...

Are Banner Ads Dead for Affiliate Marketing?

Banners are high converting for remarketing, display, email and other forms of marketing, but when it comes to affiliate, many people pass them up.  For good reason too.  There’s banner...

5 Ways to Develop Your Affiliate Program Management Skills

Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent...

A Community to Give Your Affiliate Marketing a LIFT

Many years ago, I created this blog to be able to provide a way to share my experiences with affiliate marketing and to talk about what I have been doing. Over...

3 Ways to Boost Your Affiliate Program For Memorial Day

Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the...

What Does an Affiliate Manager Do?

The daily activities of each affiliate manager may vary, but there are core tasks that every affiliate manager much perform every day. Let’s take a look at some of those tasks. Review...

How to Leverage Instagram Influencers in Your Affiliate Program

Nowadays more and more e-commerce and service companies turn towards social media. In the world of high social interaction, their products require a huge boost from social media influencers. The...

The Difference Between Page Speed & Site Speed for SEO

Page speed and site speed are very different even though they get lumped together.  They both impact conversions, UX and pageviews, and this summer page speed becomes a ranking signal...

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