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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Costs of Running an Affiliate Program

Are you thinking of turning to affiliate marketing in order to promote your products or services and boost your sales? Now is the best time to do it, and Rosemarie...

5 Ideas to Rescue Your Flatlined Affiliate Marketing Program

We talk a lot about launching affiliate programs and building them up from nothing, but what about the struggles of the average affiliate manager who has an established program that...

Guide to Affiliate Marketing Competitive Analysis and Intelligence

So, you have decided to turn to affiliate marketing to promote your products and services. Perhaps you’ve even planned your budget and came up with some ideas on how to...

The Complete Guide to Affiliate Marketing Tracking Software

One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution. Broadly speaking, you have two options: 1. Set up your program on...

Definition, Key Players, and Concepts

What is affiliate marketing? How do you define it, and how does it work? I’ve answered these questions (in details) in this video: [youtube https://www.youtube.com/watch?v=I27y2Cr0Ps4] Beyond it, however, you may read it...

Complete Guide to Affiliate Program Management

Although over 81% of merchants use affiliate marketing to attract and engage customers and generate sales, only a few of them realize the importance of proactive affiliate management and communication. Many...

How to Start an Affiliate Program

How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward...

Affiliate Marketing Traffic Sources I Am Going to Use in 2019

Last year, I published the affiliate marketing traffic sources I was trying in September. The response to that article was fantastic and I got a lot of great feedback from...

5 Deadly Mistakes to Avoid While Recruiting Affiliates

As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell...

Introduction to Push Notification Ads (2019 Version)

Affiliate marketing is full of surprises and waves. Smart affiliates are the ones who see the waves before they break! If you are reading this, congratulations – consider yourself lucky!...

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