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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

How to Start an Affiliate Program

How do you start an affiliate marketing program? It isn’t rocket science, and in this post I’d like to show you how to create your own affiliate program in 5 straightforward...

Affiliate Marketing Traffic Sources I Am Going to Use in 2019

Last year, I published the affiliate marketing traffic sources I was trying in September. The response to that article was fantastic and I got a lot of great feedback from...

5 Deadly Mistakes to Avoid While Recruiting Affiliates

As affiliate managers we spend a lot of time on recruiting new affiliates into our programs. There are many different ways to identify affiliates and then contact them to tell...

Introduction to Push Notification Ads (2019 Version)

Affiliate marketing is full of surprises and waves. Smart affiliates are the ones who see the waves before they break! If you are reading this, congratulations – consider yourself lucky!...

7 Marketing Strategies for the Ultimate Ecommerce Launch

Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the...

Shawn Collins on How to Succeed in Affiliate Marketing and More

As part of my “Affiliate Marketing Legends” interview series, I am excited to have interviewed one of the more well-known legends of the industry – co-founder of Affiliate Summit, author...

What Is Affiliate Marketing and How Does It Work?

Are you looking for a way to make money online but have no products or services to sell? Or, perhaps, you do have an excellent product or service but lack...

Why 2019 is the Time to Launch (or Grow) Your Affiliate Marketing Program

According to Forbes, current retail trends show that 51% of Americans prefer online shopping, with e-commerce growing 23% year-over-year. E-commerce is expected to change at an even faster rate as...

Affiliate Marketing in China: Affiliate Networks and Programs

China was one of the first places where I delivered a keynote speech on affiliate marketing in 2011. Two years later, Chinese ended up being the first language into which my affiliate...

8 Mistakes to Avoid When Setting Up Affiliate Marketing Program

Every month, hundreds of new affiliate programs are being launched. Most of them, however, aren’t meant to succeed, and not because there’s something wrong with affiliate marketing. The reason why...

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