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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

5 Tips for Successful Valentine’s Day Affiliate Promotions

Holidays are great times for affiliate promotions, especially Valentine’s Day. Affiliate promotions engage the current affiliate base, plus running promotions properly can aid in affiliate recruitment. With Valentine’s Day (February 14)...

3 Es of Effective Affiliate Activation via Email Campaigns

Affiliate inactivity is a very common problem. In fact, in most affiliate programs, as much as 90 percent of activity is attributed as little as 10 percent of onboarded affiliates,...

3 Ways To Activate Affiliates This Labor Day

Labor Day weekend is just around the corner and, much like Memorial Day, this is one of the largest retail sales weekends of the year. People are online browsing for...

What To Do When Sales & Leads Stop Overnight

This year has been especially busy with red flag emergencies.  Sites that once produced sales or businesses whose leads stopped overnight wake up and see nothing, then hit panic mode. ...

3 Push Notification Traffic Sources for Affiliate Marketing

Push notification traffic is a fairly new traffic method to the affiliate scene, but it is making a big splash and getting a lot of attention. New traffic sources are popping...

3 Ways to Boost Your Affiliate Program For Memorial Day

Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the...

Business Decisions That Can Tank Your SEO – You Were Warned!

With more people online (mobile, tablet & computer), companies are finally paying more attention to their websites.  That also means branding, PR, C level executives and others who are not...

Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the...

Should You Noindex a Landing Page?

Although it is situational, landing pages should not be indexable for the search engines.  There are some that serve a specific purpose and are index worthy, but they are few...

Affiliate Recruitment: 4 Tips to Follow Up via Email

When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80%...

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