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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

A Community to Give Your Affiliate Marketing a LIFT

Many years ago, I created this blog to be able to provide a way to share my experiences with affiliate marketing and to talk about what I have been doing. Over...

Affkit Review – Essential Affiliate Marketing Tools

Last week, I published an article about a set of keyword tools that I use to run my ppc campaigns and do blogging research. I have built and released three different...

2 Advanced Strategies to Convert Affiliate Traffic to Sales

Yesterday at the Type A Parent conference someone asked me to write down my response to “what tips do you have to convert affiliate sales?”.  Here is the basic principal...

How to Format a Post or Guide to Rank In the Search Engines

To get a blog post, how to guide or webpage to rank in the search engines, you have to start with the formatting.  Backlinks and architecture can be important, but...

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at...

Can You Afford Not to Invest in Omnichannel Marketing?

Note from Geno Prussakov: This is a guest post by our newest guest blogger, Stella Saroyan, an MBA student who specializes in e-commerce and startups  There’s been a lot of talk about omnichannel...

Building a Social Media Empire: Step 1 – Find Your Niche and Create Your...

Over the past few years, one my focuses has been building a social media empire. I have built a very nice audience of over 3,500,000 followers on Facebook and Twitter. I...

How to Optimize Pins for Pinterest SEO & Make Money

You’ve probably read how to do Pinterest keyword research and make money guides, but they haven’t worked out like you’d expect.  The reason many don’t work is they forget to...

Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get...

5 Ways to Develop Your Affiliate Program Management Skills

Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent...

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