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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

What is Affiliate Marketing?

By definition – Affiliate Marketing is a sales channel made up of three parts. Affiliates who drive the sales, affiliate programs which are the offers or stores the affiliates promote...

Why Linking to 3XX and 4XX Pages Is Bad for SEO

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job.  It is an annoying...

Affiliate Marketing Traffic Sources I’ve Tried in 2018

I have spent 2018 focused on testing a few different traffic sources with my affiliate marketing campaigns and thought it might be fun to a post to explain what sources...

Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the...

Top 10 Rules of Engagement for Affiliate Relationships

There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been...

How to Optimize for Traffic, Views & Keywords on YouTube with Data

Knowing how to find actual search volume and which keywords can bring you traffic when uploading YouTube videos can be tricky.  You also need to think about which keywords will...

How to Help Your Affiliates Be Successful

As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are...

Show Some Love to Your Affiliates: 5 Tips for Effective Affiliate Relationship Management

With today being Valentine’s Day, we must remember to show our affiliates some love! Any successful affiliate program must include include proper relationship management. As a merchant, or affiliate management agency,...

Building a Social Media Empire: Step 2 – Build Your Page Audience with Facebook...

Step 2 to building your social media empire is all about using Facebook Ads to build your Page audience. If you have not read Step 1 yet (Find Your Niche...

What Does an Affiliate Manager Do? Outsourced Affiliate Management

The daily activities of each affiliate manager may vary, but there are several core tasks that every affiliate manager much perform every day; and it doesn’t matter if you are...

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