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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Why Affiliate Commission Cuts Are a Bad Way to Fight Violations

No week passes by without a news that an advertiser is either contemplating, or has already implemented a commission/payout drop as a way to penalize violating affiliates. Bad idea! There are at...

2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More

With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we...

Should You Noindex a Landing Page?

Although it is situational, landing pages should not be indexable for the search engines.  There are some that serve a specific purpose and are index worthy, but they are few...

Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons...

How to Use Facebook Tools to Find Your Audience & Increase Reach

If you’re not the type to whine and complain about Facebook reducing brand content visibility, then you’re the type who reads my blog. It’s going to be tough for a...

AM Navigator Named Best OPM Agency of the Year by Rakuten Marketing

We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the...

5 Affiliate Traffic Sources to Test in 2017

The Internet landscape is constantly evolving which means the best sources of traffic for affiliates is constantly changing too. Where can affiliates find good traffic in 2017? There are 5 specific traffic...

How to Get Thousands of Targeted Twitter Followers Every Month

Over the past 6 years, my focus on Twitter has continued to increase. There are a lot of marketers and big brands that are shifting their focus away from Twitter and...

Comment on Backlinks – Everything You Want or Need to Know by David

Great post, thanks Adam. I have one Amazon Affiliate site and when I have guest posts I will always put direct links (do-follow) from guest post to affiliate post on my...

5 Ways to Develop Your Affiliate Program Management Skills

Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent...

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