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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

AM Navigator Named Best OPM Agency of the Year by Rakuten Marketing

We are proud to announce AM Navigator as the winner of Rakuten Marketing‘s 2017 “OPM Agency of the Year” Golden Link award. These prestigious industry awards are meant to honor “the...

How to Get Thousands of Targeted Twitter Followers Every Month

Over the past 6 years, my focus on Twitter has continued to increase. There are a lot of marketers and big brands that are shifting their focus away from Twitter and...

Should You Noindex a Landing Page?

Although it is situational, landing pages should not be indexable for the search engines.  There are some that serve a specific purpose and are index worthy, but they are few...

Business Decisions That Can Tank Your SEO – You Were Warned!

With more people online (mobile, tablet & computer), companies are finally paying more attention to their websites.  That also means branding, PR, C level executives and others who are not...

Goodbye 7Search and LeadImpact

This year, we have lost two traffic sources that anyone who has been doing affiliate marketing for a few years has probably at least tried out: 7Search and LeadImpact. Nearly 5...

Why Linking to 3XX and 4XX Pages Is Bad for SEO

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job.  It is an annoying...

What is Affiliate Management?

Affiliate Management is the process of building and growing a channel of marketers to drive traffic to your store, business or offer. Affiliate programs, networks and managers are the three...

Amazon Retires aStore Affiliate Tool: Reasons and Lessons to Learn

Over the summer we had learned of Amazon’s decision to retire their aStore affiliate product. For many it came as a bolt from the blue. Various speculations (on the reasons...

How to Add Content To Category Pages for SEO & UX

Content is a huge factor in both SEO and website conversions, but how do you incorporate it into your categories without pushing the products down, spamming the page for the...

2 Advanced Strategies to Convert Affiliate Traffic to Sales

Yesterday at the Type A Parent conference someone asked me to write down my response to “what tips do you have to convert affiliate sales?”.  Here is the basic principal...

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