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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

5 Practical Ways to Turbocharge Your Affiliate Marketing Campaigns

Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund.– Anthony Bourdain Whether you are an affiliate publisher or a brand with an...

How to Do Pubcon Like a Pro!

Heading to Pubcon? Here’s everything you need to get the most from the show in 4 easy steps.  If you have more tips for people new to the show, or...

Four Affiliate Program Stats for Affiliate Marketers

Most marketers nowadays are very data driven. In our current world we have managed to break almost everything down and use analytics to make informed decisions. Sports, like baseball, have...

What is Global Affiliate Marketing

Welcome to the “Affiliate Marketing Legends” ! This new interview series of mine seeks to highlight the movers and shakers of affiliate marketing — those influencers who have been shaping our...

How to Prepare an Affiliate Program for Q4 and Winter Holiday Shopping

Q4 is the most wonderful time of the year. According to Adobe Digital Insights, the online holiday shopping season in 2017 topped expectations. The Thanksgiving weekend saw shoppers spending over...

Creating a Survey Landing Page

The survey landing page has been around a long time. My first experience with it was with PPV traffic back in 2009. It has evolved quite a bit since then,...

3 Push Notification Traffic Sources for Affiliate Marketing

Push notification traffic is a fairly new traffic method to the affiliate scene, but it is making a big splash and getting a lot of attention. New traffic sources are popping...

Mistakes to Avoid When Launching a New Affiliate Program

Your online business is doing well. You have good traffic, a strong following, yet you feel like you need another jolt to keep growing. This means it might be time...

How to Invite People to Like Your Facebook Page

Our friends at Facebook have an awesome feature that lets you invite people who have engaged with a post on your Facebook Page to actually Like your Page (if they...

Top 10 Rules of Engagement for Affiliate Relationships

There are lots of blogs and articles about what it takes to be successful in affiliate marketing and business. For me, the most important element of success has always been...

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