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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate Marketing Traffic Sources I’ve Tried in 2018

I have spent 2018 focused on testing a few different traffic sources with my affiliate marketing campaigns and thought it might be fun to a post to explain what sources...

How to Optimize for Traffic, Views & Keywords on YouTube with Data

Knowing how to find actual search volume and which keywords can bring you traffic when uploading YouTube videos can be tricky.  You also need to think about which keywords will...

5 Lessons to Learn from Amazon’s Affiliate Survey

For many years I have been following how Amazon uses affiliate marketing (through their Associates Program) to grow its business, drawing attention to noteworthy changes within their affiliate program, analyzing Amazon’s...

How to Optimize Pins for Pinterest SEO & Make Money

You’ve probably read how to do Pinterest keyword research and make money guides, but they haven’t worked out like you’d expect.  The reason many don’t work is they forget to...

How to Do Pubcon Like a Pro!

Heading to Pubcon? Here’s everything you need to get the most from the show in 4 easy steps.  If you have more tips for people new to the show, or...

Can You Afford Not to Invest in Omnichannel Marketing?

Note from Geno Prussakov: This is a guest post by our newest guest blogger, Stella Saroyan, an MBA student who specializes in e-commerce and startups  There’s been a lot of talk about omnichannel...

3 Ways To Activate Affiliates This Labor Day

Labor Day weekend is just around the corner and, much like Memorial Day, this is one of the largest retail sales weekends of the year. People are online browsing for...

How to Recruit Affiliates: 10 Strategies That Work

Affiliate recruitment is one of the key pillars of affiliate management. Without affiliates aboard your affiliate program, there will be no sales force to promote you. Recruitment is also one of...

3 Ways To Prepare For Back To School Season As An Affiliate Manager

As an affiliate manager, each season presents new opportunities and the end of the summer, also known as “Back to School Season,” is no different. As affiliate managers, one main...

Internal Links and How to Use Them for SEO to Rank & Recover

Internal links are one of the most underutilized aspects of SEO which are in your control and easy to implement.  But first we need a definition in case you haven’t...

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