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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get...

3 Catchy Email Subject Lines To Use When Recruiting Affiliates

We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers...

Affiliate Marketing Tips for Mother’s Day

In the United States, Mother’s Day is celebrated annually on the second Sunday of May. It is never too early to start planning your sales and promotions for holidays, and...

What is TM+ Bidding and What are the Benefits?

A trademark (TM) term, generally, consists of an advertiser’s brand name. “Trademark plus” (TM+), on the other hand, includes the use of an advertiser’s brand name plus another keyword. For...

Comment on TravelPayouts.com Affiliate Program Reviewed – Read Before Joining by adamriemer

That’s an interesting question. There really isn’t one program that is better than another, it’s what works for your audience so you can make money. With that being...

How to Help Your Affiliates Be Successful

As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are...

Affiliate Recruitment: 4 Tips to Follow Up via Email

When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80%...

4 Ways to Incentivize Affiliates

Incentivizing affiliates can sometimes be a misunderstood technique in growing an affiliate program. An incentive campaign should not be a “one size fits all”, but a more holistic strategy to...

Tips for Launching a New Affiliate Program

Are you thinking about creating an affiliate program? We have launched hundreds of programs and have compiled this list of tips for launching an affiliate program to make it easier...

What To Do When Sales & Leads Stop Overnight

This year has been especially busy with red flag emergencies.  Sites that once produced sales or businesses whose leads stopped overnight wake up and see nothing, then hit panic mode. ...

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First Look: Shopping on Instagram Goes Global with Shopify

Shopify Inc. — a leading multi-channel commerce platform — announced Wednesday the details of its expanded integration with Instagram. According to the scoop shared...