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Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Are Banner Ads Dead for Affiliate Marketing?

Banners are high converting for remarketing, display, email and other forms of marketing, but when it comes to affiliate, many people pass them up.  For good reason too.  There’s banner...

5 Ways to Develop Your Affiliate Program Management Skills

Affiliate marketing is one the most desired digital skills among marketing professionals. The desire to master it makes complete sense. After all, it is marketing through affiliate programs (read: getting independent...

A Community to Give Your Affiliate Marketing a LIFT

Many years ago, I created this blog to be able to provide a way to share my experiences with affiliate marketing and to talk about what I have been doing. Over...

3 Ways to Boost Your Affiliate Program For Memorial Day

Memorial Day weekend is coming up and if you’re an affiliate manager like me, you’ve already been planning your strategies for how to engage your affiliate base and get the...

What Does an Affiliate Manager Do?

The daily activities of each affiliate manager may vary, but there are core tasks that every affiliate manager much perform every day. Let’s take a look at some of those tasks. Review...

How to Leverage Instagram Influencers in Your Affiliate Program

Nowadays more and more e-commerce and service companies turn towards social media. In the world of high social interaction, their products require a huge boost from social media influencers. The...

The Difference Between Page Speed & Site Speed for SEO

Page speed and site speed are very different even though they get lumped together.  They both impact conversions, UX and pageviews, and this summer page speed becomes a ranking signal...

Battling Outreach Blindness: How to Get Your Affiliate Program Noticed

Similarly to how present-day web visitors frequently disregard banner ads as “noise”, more and more affiliates are growing immune to the active outreach through which affiliate managers try to get...

3 Catchy Email Subject Lines To Use When Recruiting Affiliates

We talk a lot about recruiting affiliates on this blog and with good reason! We estimate roughly 75% or more of an affiliate manager’s time is spent recruiting new publishers...

Affiliate Marketing Tips for Mother’s Day

In the United States, Mother’s Day is celebrated annually on the second Sunday of May. It is never too early to start planning your sales and promotions for holidays, and...

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