Google is adding a new section to search results which is dedicated to AMP Stories.

AMP Stories was announced over a year ago and now they’re rolling out in a big way.

This news was revealed at last night’s AMP conference in Tokyo:

AMP Stories are exactly what they sound like – Instagram-like stories that are built on the AMP framework.

In addition to having a dedicated block in search results, AMP Stories can be linked to just like any other web page. That’s the key difference between AMP Stories and other types of stories.

They will also exist for as long as the creator wants to keep them on the web. Traditionally, stories have been temporary pieces of content that disappear after 24 hours.

To see an example of AMP Stories in action, check out the announcement video below:

AMP Stories will first appear for travel-related content and will appear for other types of searches at a later time.

You can get a head start on creating AMP stories now by following this tutorial.

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