Burning hundred dollar billsSearch advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient.

This is great news in concept, but the practical complexities of this opportunity can be overwhelming.

This step-by-step guide from QuanticMind will help you quantify the amount of opportunity you have to improve your returns via five discrete analyses to run on your program:

Step 1: Keyword Level Efficiency Analysis
Step 2: Percentage of Keywords without Clicks Analysis
Step 3: Location Efficiency Analysis
Step 4: Hour of Day and Day of Week Efficiency Analysis
Step 5: Device Efficiency Analysis

Visit Digital Marketing Depot to download “Are You Wasting Money on Google Ads?”

About The Author

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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