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Brands posted a little bit less Easter-related content in 2018 compared with the previous year, but Facebook was still the social network of choice for those posts, with 66 percent of them published to its platform, according to social marketing firm Unmetric.
According to Unmetric, brands averaged 5.32 Easter-related posts on Facebook last year, and 12 percent of those posts were promoted.
Unmetric CEO Lux Narayan said, “There was a small dip in the volume of posts across all social networks from 2018 to 2017, probably because more brands continue to flock to Instagram since posts tend to receive higher engagement there. In fact, Easter-related photos on Instagram received two times more interactions than on Facebook and 76 times more than on Twitter.”
The hospitality industry published the most Easter-related posts last year, according to Unmetric, followed by retail chains and retail.
“Brands used discounts and contests as strategies to boost engagement and publicize their products, and they started focusing on Easter posts one week before the occasion,” Narayan added.