– A Global Marketing Group Company

visual content statistics

Convince & Convert team

This is when we decided to make the shift from text-based communication to visual communication.

We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communication, with a seemingly endless barrage of text-based emails flying back and forth. When we were at our annual planning retreat in Puerto Vallarta, Mexico, we decided we’d had enough. We usually come up with our best ideas while basking in the sun over margaritas, and our new focus on ending the text-based email insanity was no exception

We needed to get our ideas, plans, and questions communicated to each other faster, better, and easier. So in 2017, we starting adding visual content, including videos and animated GIFs, to our emails. New idea? We create a video. Need to explain a new initiative? We create a quick video. Need to explain how to do something? We create an animated GIF with step-by-step instructions.

And I can tell you: IT HAS MADE A TREMENDOUS DIFFERENCE IN OUR BUSINESS. Really, I can’t express that enough.

We get our ideas across faster. There are fewer questions. We close new business faster. We spend less time emailing each other and following up. We waste less time in pointless meetings and instead spend more time focusing on what matters: doing great work for our clients.

Videos let us easily see the emotion of our teammates. And, it has saved us serious time and money. We wouldn’t be the company we are today without visual communication.

Visual Content Should Be Your Company-Wide Priority in 2019

For 2019, I want you to make using visual content in communication your focus too.

As we all know, the absolute easiest way to improve company-wide productivity is to improve your communication. A brilliant new study by software maker TechSmith (makers of Camtasia and Snagit) found that using visual content in communication — such as short videos and static images vs. text alone — could unlock $167 billion in productivity across the six geographies they investigated — an average GDP boost of 0.52%.


A new study by @TechSmith found that using visual content in workplace #communication could unlock $167 billion in productivity. WOW. Click To Tweet

shocking statistics

As part of their new report on “The Value of Visuals“, our friends at TechSmith created this infographic (see below) on the value of visuals in workplace communication.  If you’re not already leveraging visual content within your organization (WHY NOT?), these statistics will convince you and your boss to start ASAP:

  1. Two-thirds (67%) of employees are better at completing tasks when communicated with by video or text with images than by plain text
  2. Businesses are two times as likely to be increasing their use of plain-text email over any other type of communication
  3. On average, each employee could gain 6 minutes and 43 seconds of productivity back each day — that’s more than 33 minutes per week and 25 hours of recovered productivity per year
  4. As many as a third (36%) of employees have been demotivated by poor company-wide communications, compared to a quarter (25%) who have not been affected
  5. Almost half (47%) of employees think their company relies on plain-text email to communicate
  6. 48% of employees consider video the most engaging form of communication, 37% consider images with text the most engaging, and just 15% of employees consider email the most engaging
  7. Only a quarter (25%) of employees have received a video message in their company
  8. Companies could recover $1,200 or more in productivity per employee, per year by using more visuals in workplace communications
  9. More than a third (38%) of employees believe they would be more engaged if corporate communications were more inspiring than they are today
  10. Younger workers are twice as likely as baby boomers to use images and video to communicate in their own time, and two times more likely to want more visual communications at work

In addition, the productivity gains associated with increased visual content in workplace communication were seen across all age groups.

Our experience here at Convince & Convert has proven how valuable using visual content in company communications is, and now TechSmith’s amazing new research does too. Check out their no-cost, un-gated research to see for yourself. And promise to make adding visual content to your communications part of your focus in 2019, okay?

Check out the Value of Visuals Report by TechSmith now.

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