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In an increasingly digital world, brands have to constantly reevaluate their strategies, and branded sweepstakes are no exception. New research from digital marketing solutions company HelloWorld found that the key is to keep it simple: 64 percent of consumers would prefer a prize that makes their daily lives easier over one that makes them feel special.

“Consumers have come to expect seamless brand experiences that simplify everyday life, and our findings suggest that prizes are no exception,” said Amy Burnside, HelloWorld’s marketing director. “We’re seeing a shift away from special, more luxurious prizes toward those that are convenient to use and add utility to consumers’ lives.”

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