Nitro-Net.com – A Global Marketing Group Company

Glamour Magazine is eliminating its regular monthly print issue.

The Condé Nast brand will make other investments to meet its audience online, including in digital storytelling, photo shoots and video with “new and ambitious series and projects,” Glamour editor in chief Samantha Barry told staffers in an email.

“We’re going to use print the way our audiences do—to celebrate big moments, like Women of the Year, with special issues that are ambitious, lush and have longevity,” Barry said.

It’s not yet known how the print issues—of which there will likely be at least two—will be distributed. January will be the last scheduled month print issue for the brand.

As of June, Glamour had a print circulation of about 2 million, according to Alliance for Audited Media.

There were about 7 million visitors to the website last month, according to comScore figures. Its total reach online, Barry contended to staffers, was about 20 million.

“I’ve spent the past year getting to know Glamour’s audience, and I’m confident we are heading in an exciting new direction,” she said.

Barry joined Condé as editor in chief of the brand in January, replacing Cindi Leive, who held the job for 16 years. Barry joined after serving as executive producer for social and emerging media at CNN Worldwide. Under Barry, Glamour was expected to prioritize digital; the magazine got a redesign, and the brand made further investments into its Women of the Year Summit and Awards.

“Glamour has grown and expanded from a successful print brand that connected with readers once a month to an always-on brand that is in constant conversation with its audience on all platforms,” Condé Nast CEO Bob Sauerberg said in an email to staff.

It’s a pivotal time at Condé Nast as Sauerberg is aggressively chasing a plan to generate $600 million in new revenue within five years. With that vision, the company has explored selling brands W, Brides and Golf Digest. Sauerberg has said video, and establishing new revenue streams such as events, will be a priority.

“I would like to personally add that we believe in her [Barry’s] leadership, and we are investing in the future of the brand,” Sauerberg wrote.

A handful of other magazines recently announced that they’d reduce their print schedules, including Hearst’s Seventeen and Meredith titles Cooking Light and Coastal Living.

Original Source

Advertisement