As we near closer and closer to the midterm elections, the onslaught of political ad campaigns tend to get noticeably more desperate. However, some of the most effective ads choose to implement simple logic over mudslinging or obnoxious tactics. One ad spot directed by filmmaker Richard Linklater poses a simple question: “Is Ted Cruz ‘Tough as Texas?’” According to one determined super PAC … no, not really.

In a 33-second spot from Fire Ted Cruz—a super PAC that is not affiliated with Democratic opponent Beto O’Rourke—actor Sonny Carl Davis is sitting in a Texas diner, challenging the merits of Cruz’s re-election slogan, “Tough as Texas.” With a mug of coffee in hand, Davis laughs off any notion of Cruz being even remotely as tough as he claims to be.

“If somebody called my wife a dog, and said my daddy was in on the Kennedy assassination, I wouldn’t be kissing their ass,” Davis reasons, referring to the specific and very public treatment Cruz received from Donald Trump during the Presidential race. The below-the-belt remarks and baseless accusations did nothing to deter Cruz from ultimately endorsing Trump which, like Davis, many found perplexing. All things considered, Davis’ logic here is difficult to refute.

The actor then proceeds to suggest just what you should do, should you find yourself in the same position. “You stick your finger in their chest and tell ‘em a few choice words,” he encourages. He also offers a slightly more violent choice, but the point remains. Supporting your bully doesn’t quite ring as the actions of a confident leader, and any person basing their candidacy on the notion of toughness should probably understand that. To quote Davis: “C’mon, Ted.”

Fire Ted Cruz is a grassroots organization that aims to educate voters on just why they feel Cruz is an unfit senator. Their ad is actually an homage to Linklater’s 2011 film Bernie, which included a similar scene that also included actor Davis.

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