Facebook announced that brands can now include Instant Forms—formerly known as Lead Forms—in all ad campaigns with brand awareness, reach and traffic objectives.

Instant Forms enables actions such as newsletter signups, donor registrations and sample requests, and they enable people to let brands know how they want to be reached and share their contact information.

Instant Forms were also made available for ads in Facebook Stories.

Finally, the social network introduced platform reporting, which enables marketers to determine whether Instant Forms were submitted via Facebook or Instagram as a way to help them determine which channels are most effective for their campaigns.

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