As Spotify celebrates the 10th anniversary of its streaming service next week, the company’s global head of partner solutions admits, “We don’t have it all figured out at Spotify. In many respects, we’re just getting started.”

In her keynote address at Brandweek last week, global vice president, partner solutions at Spotify, Danielle Lee said the company is leveraging its leading role in streaming music by “equipping artists, creators, brands and fans with the tools they need to share their stories and be inspired.”

Watch Lee’s full keynote above.

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