Industry watchers said in 2017 that search builds traffic and social builds brands, but Chinese developments could change everything. As digital marketers consider allocating resources to one or the other, they might want to consider that the distinction between search and social looks set to fall away in China. Google’s investments indicate that what happens in […]

The post When Search meets Social: Google And WeChat behind China’s Great Firewall appeared first on Searchmetrics SEO Blog.

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