app-marketing
app-marketing

An impressive app trailer can make a world of difference, and attract more users to download and install your app. However creating app trailers that really stand out and grab the attention of viewers can be tricky.

If you’re looking for ways to make your app trailers more impressive so that they have a bigger impact on viewers, you should try using the following tips:

• Place a strong hook in the first 5 to 10 seconds
Right at the start of your video you should provide viewers with a compelling reason to stick around and keep watching. That is what the ‘hook’ is for, and it should highlight what viewers stand to gain by watching.

One of the best types of hooks to use for apps is the classic problem-agitate-solve formula. Start by stating a problem that your target audience may be facing, and then segue into how your app can help them to solve that problem if they stay and learn more about it.

• Make sure you ‘show’ what the app can do
Telling people what your app can do isn’t going to cut it, and you need to ‘show’ them how it works. Capturing video footage of your app using screen recording is one option, or you could depict the app in other ways such as with animation or even a photo to video slideshow.

At the end of the day your goal should be to visually let viewers get an idea of what your app is capable of and how it can help them out. As the saying goes, “Seeing is believing,” – and if viewers ‘see’ your app in action it will be much convincing and impressive to them.

• Tailor the video to the platform
Although it may involve extra work, you should tailor your video to the platform that it will be published on. While most devices use HD resolutions (1080p being very common nowadays), some platforms may prefer square or even vertical aspect ratios over horizontal ones.

Ideally you should take this into account early on, so you can record footage with in in mind. Mostly however you should be able to spin-off your app trailer into versions for different aspect ratios by cropping them, especially if you planned to do so from the start and avoided placing important elements at the borders.

Naturally if you want your app trailer to be impressive its quality must be beyond reproach as well. The post-production that you put it through will help with that, and let you fix some of the common issues with a few tweaks and edits. For example you could use Movavi Video Editor if need be.

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