Your website is beautiful. You’ve invested heavily into content marketing. You’ve spent countless hours developing buyer personas and zeroing in on your target audience. Now it comes time to present your efforts to your client, or share the latest campaign developments with the higher-ups. How can you prove success? How can you demonstrate value in a tangible way? Key performance indicators (KPIs) hold the answer. KPIs are objective metrics that help to measure and give clarity into the success of a given organization or campaign. What are the most important KPIs when it comes to measuring the success of your […]
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