Pinterest is making max width promoted videos available to all advertisers following a successful beta test. Max width promoted videos are around four times the size of standard Pinterest videos, spanning the entire two-column grid. Pinterest began testing these wide-format video ads back in June with a limited number of advertisers. The test proved to be a success, with Pinterest citing increased engagement rates and more efficient costs-per-view. “In this case, bigger does mean better: we’ve seen increased engagement rates for this format as Pinners take notice of this high-impact video. During our early tests for the max. width format, […]
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