If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year.
Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your own website data.
Since understanding analytics is increasingly important for businesses of all sizes, there’s no better time to start learning GTM than right now.
So what exactly does Google Tag Manager do for you? In a nutshell, this tool lets you easily add snippets of code called tags to your site. These tags track things your visitors do.
For instance, you could set up tags to track how many people download a specific file, which channels bring visitors to your site, and even how quickly visitors scroll through your pages. The tags then send your information to your third-party sites of choice, such as Google Analytics or Bing Ads.
The GTM web interface is easy to use and requires no in-depth coding skills, so you can stay on top of your tracking without relying on your web developer to do everything for you.
Getting started with Google Tag Manager isn’t always an intuitive process. You’ll probably want to seek out some training instead of trying to figure things out as you go.
Whether you’re brand-new to this tool or you have some basic knowledge about it already, here are seven courses that will help you get the hang of GTM and take charge of your data.
1. The 2018 Google Analytics Bootcamp on Udemy
If you’re not sure where to start learning GTM, the 2018 Google Analytics Bootcamp on Udemy is a great place to begin. I’ve found that this course is unique among the many other Google Analytics courses out there because it doesn’t just teach you the basics of Google Analytics – it also shows you how to combine that tool with Google Tag Manager.
GTM is essential for making the most of Google Analytics, yet many marketers don’t learn it until long after they’ve mastered the GA basics. Learning both together is a smart way to ensure you make quick progress right out of the gate.
The 2018 Google Analytics Bootcamp on Udemy will get you up to speed with both Google Analytics and Google Tag Manager
If you know a little bit about Google Analytics already, but you want to start getting more out of it, you will most likely find this course helpful. You’ll learn how to set up a Google Analytics property the right way, read and understand reports, and track different kinds of data using Google Tag Manager.
If you’re an intermediate-level marketer, some of this course’s Google Analytics information may be familiar to you already, but it’s still a great introduction to GTM.
I was able to get this course during a Udemy sale for less than the original cost, and with the course you’ll get lifetime access to three hours of instructional videos, several supplemental resources, and a certificate of completion.
Udemy has frequent sales, so if this price is a little steep for you now, keep an eye on the course – you may be able to snag it at a discount later.
2. Google Tag Manager Fundamentals course by Google
If you’re just getting started with Google Tag Manager, why not go straight to the source for information?
Google’s own course provides a solid and comprehensive overview of using GTM. And like Google’s other analytics courses, this course is free. Just keep in mind that you’ll probably want to combine this course with at least one other.
This will ensure you get a well-rounded perspective on GTM.
After you finish the Google Tag Manager Fundamentals course, you can brush up on your skills with some of Google’s other free courses
3. Google Tag Manager Essential Training on Lynda.com
If you’ve ever browsed through Lynda.com’s extensive library of tech-related videos, you probably won’t be surprised to learn that they offer a Google Tag Manager course.
This course is just over two hours long and provides an overview of the most important aspects of using GTM, from creating containers to understanding the data layer.
Google Tag Manager Essential Training on Lynda.com
If you don’t already have a Lynda.com subscription, prices start at $25/month. You may also be able to get free access to the site through your workplace, school, or public library.
4. Google Tag Manager YouTube Series by Weboq
YouTube can be a great place to learn about almost anything, including Google Tag Manager.
If you’re a beginner or intermediate-level marketer, you may find Weboq’s GTM playlist very useful, even though it’s not a course per se. This playlist starts with the basics and tackles more complex topics later on.
If you want to learn to do something specific with GTM – like installing Hotjar or remarketing with AdWords, for instance – you’ll find plenty of specific, step-by-step how-tos here.
Weboq’s Google Tag Manager YouTube playlist starts with the basics
5. Google Tag Manager Tutorials on YouTube by Measureschool
Measureschool’s channel is another good resource for learning about Google Tag Manager on YouTube. There’s a lot of content here, directed towards a wide range of skill levels – beginners as well as advanced users will be able to find something helpful.
This channel is updated with new videos regularly, so if you like the material, check back for fresh GTM tips and tutorials every week or two.
Measureschool publishes new Google Tag Manager tutorials on YouTube regularly
6. Master the Fundamentals of Google Tag Manager by CXL
This results-oriented course, led by marketing expert Chris Mercer, is designed to take you from beginner to proficient in GTM in just eight classes.
Starting from the very first class, which walks you through setting up a tag, you’ll practice essential hands-on GTM skills. This course also gives you access to 10 video lessons that explain the more conceptual side of GTM, such as understanding what tags, triggers, and variables are.
After you finish the course, you’ll get a certificate of completion. This course is on the pricey side at $299, but if you’re motivated and want to see results ASAP, it may be worth the cost.
CXL’s beginner-level Google Tag Manager course will get you up and running in eight classes
7. Google Tag Manager Workshop by LunaMetrics
Online classes are convenient and accessible, but sometimes, the ability to ask questions and discuss new concepts in person is priceless.
If you learn best in a real-life classroom environment, LunaMetrics’ in-person GTM training sessions might be ideal for you. These day-long workshops are offered in major cities across the U.S., from Los Angeles to Boston.
Cities where LunaMetrics holds training sessions for Google Tag Manager, Google Analytics, and more. Source
Prices start at $799 for a one-day workshop. While this isn’t a cheap way to learn Google Tag Manager, keep in mind that you’re also getting a unique opportunity to network with other marketers and collaborate while you learn – something that’s hard to replicate over the internet.
Google Tag Manager is a must-have tool for every marketer and data-savvy webmaster out there. While it has a bit of a learning curve, GTM opens up tons of possibilities for tracking and improving your site’s performance, so it’s well worth putting in the time and effort to learn how to use it.
Which of these Google Tag Manager courses are you going to focus on this year?
Amanda DiSilvestro is a writer for No Risk SEO, an all-in-one reporting platform for agencies. You can connect with Amanda on Twitter and LinkedIn, or check out her content services at amandadisilvestro.com.