Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, today announced immediate availability of its product integration with Zendesk, which builds software for better customer relationships.

By making customer support data available to marketers through this integration, Zaius is delivering on its promise of a complete view of every customer engagement, from marketing channels to support desk tickets.

Zaius’s product integration with Zendesk empowers B2C marketers with a centralized customer database and 360-degree visibility into all customer interactions with their brands. This one pane of glass streamlines the email, web, mobile, advertising and other data companies already collect, so they can better segment and target campaigns, and analyze relationships between ticket activity and customers’ average order value (AOV) or lifetime value (LTV).

“No single view of customer behavior is complete without support data, so the Zaius integration with Zendesk will give us critical feedback and insights that inform our entire marketing approach,” said Nicole Tabatabai, senior director of Digital Marketing at Optoro, whose Blinq.com is a leading overstock and returned product ecommerce business. “Leveraging this integration and the support data for segmentation and personalization lets us truly optimize our customers’ experiences with our brand.”

To learn more about Zaius, click here.

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