On Tuesday, MMW learned that Instapage — a post-click optimization platform for advertisers — is bringing the Accelerated Mobile Pages (AMP) framework to landing pages.
With AMP capabilities on Instapage, marketers and advertisers “will be able to create AMP landing pages directly from the Instapage platform.”
AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a better experience for mobile browsing. Instapage is the only landing page solution working with the AMP team to make AMP landing pages a reality for advertisers and marketers. The Instapage team will be presenting at AMP Conf 2018 on February 14 in Amsterdam.
“As customers spend increased amounts of time on mobile, creating a positive post-click experience on mobile is critical,” said Tyson Quick, Founder and CEO of Instapage. “Supporting the AMP framework will help marketers systematically integrate mobile into their post-click experiences and allow advertisers to finally adapt to the mobile-first world.”
By 2019, mobile will account for 62.5% of all internet expenditure. But while mobile spend has outpaced desktop, load page times remain a hurdle for landing pages. Conversions fall by 20% for each additional second that it takes for a site to load, and 40% of consumers will leave a page that takes longer than three seconds to load.
“We’ve seen first-hand how mobile page load times can affect campaign performance,” said Alli Hobbs, Marketing Operations Coordinator at Purple Carrot. “Instapage understands the importance of providing compelling mobile user experiences, and we’re excited to see how they’ll continue this mobile-first approach.”
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