GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows.

At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails.

I breakdown a list of GIF best practices in my latest episode of “Win at Email Design.” I’ll talk about which GIFs tend to get the most positive feedback from our customers; the optimal file sizes for load time and subscriber data plans; copyrights; the greatest apps for creating your own; and the best resources for pre-made ones.

After watching the above video, let me know your thoughts in the comments below: Will you test out GIFs in future emails?  

For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to to structure a welcome email and design an email using only text.

And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!








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