For years, Microsoft’s most emotional and engaging ads–specifically, inspirational Super Bowl spots celebrating tech’s impact on people’s lives such as “Empowering Us All” (2014) and “Braylon O’Neill” (2015)–had an element of mystery. At the time of their release, Microsoft had credited “in-house” talent. But now, the mastermind behind the ad is talking. Andrew Panay, a…

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