Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to its audiences in the U.S. and Canada.

We’re told that the deal builds on an existing partnership between Taboola and Trusted Media Brands with the goal of generating increased engagement and revenue across its websites in the U.S. and now Canada.

Under the partnership, Trusted Media Brands will launch Taboola Feed on its digital network, which includes iconic brands such as Taste of Home, the world’s largest circulation food media brand; Reader’s Digest across US and Canada; Construction Pro Tips; The Family Handyman; and Selection.ca.

Taboola Feed serves sponsored content, video and organic recirculation in a continuous feed of ‘cards’ that appear below articles, similar to social feeds. Since rolling out Taboola Feed in November, Trusted Media Brands has already seen an increase in its RPM/Pageviews/Engagement metrics.

“Native advertising is paramount to our digital strategy for both growing revenue and audiences. We tapped Taboola because their platform helps us create truly personalized experiences that engage our audiences to spend more time on our sites as well as engaging with our content,” said Vince Errico, Chief Digital Officer. “The innovation of the Taboola Feed helps Trusted Media Brands provide a brand safe environment for our users to engage with both organic and sponsored content at the moment they are deciding what content to consume next.”

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