In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent years to create targeted healthcare campaigns. So, what tactics and tools work best? How can healthcare marketers use new technology and platforms to their advantage?

MDG Advertising’s new article, “5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing,” reveals five tried-and-true location-based marketing tactics, which include:

  • Location-targeted search ads
  • Location-targeted social media ads
  • Offers in branded and third-party apps
  • Geo-fence display ads
  • Push notifications and texts

Click here to read the full article.

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