LATEST ARTICLES

Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API

Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a...

Credit Karma Gets Kooky Again With Its Latest Cracked Campaign

These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit...

On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer...

As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new...

YouTube Just Launched a New Destination for Gamers and Is Shuttering the YouTube Gaming...

In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for gamers on...

22squared Hires Former Volvo Lead as Its New Chief Creative Officer

Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive...

Poignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have Been...

As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where...

ACLU Says Facebook Enabled Companies to Target Job Ads to Male Users

Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union...

Danny Trejo Joins L.A’s Insane Campaign About Not Being Pain on the Train

This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass...

Your Start-to-Finish Plan to Get 1,000 Email Subscribers

We wish we could wave a magic wand and give you 1,000 highly-interested email subscribers, but unfortunately, email marketing doesn’t work that way. That would be pretty cool...

How to Improve Your Link Building Outreach Pipeline

Posted by John.Michael123Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even...