LATEST ARTICLES

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

Posted by sanfranWhat does Google consider “quality content"? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out...

How These 4 Brands Are Using Their Apps to Personalize Customer Experience

In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social...

Marketers Need Structured Innovation to Achieve Real Progress

Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of...

NBC Olympics Weekend Ratings Declined From 2014

Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $209M...

Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google...

Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality. The post Google Chrome extensions bringing back ‘View Image’ & ‘Search...

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...

11 Hot Instagram Marketing Tips from Social Media Experts

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot...

How videos generate quick SEO results

In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates...

International SEO and search trends: How does it all work?

Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The...