LATEST ARTICLES

The path to effective keyword targeting in Google Shopping

Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However,...

How a hip-hop music producer and rapper became a Google SEO expert

 iTunes       Overcast      Spotify      Stitcher Episode Overview Top SEO and sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn...

The Importance of Diversification in SEO Strategy

Whether it’s the release of a new black and white animal, an introduction to a stranger named “Fred”, or the rare advice to E-A-T more, SEO changes and...

How to get brand URLs in Google AMP cache by extending TLS for Web...

Google has successfully rushed a solution with an implementation scheme that will display your brand URLs in your page’s Google AMP cache search results. If your business depends on Google...

What Links to Target with Google’s Disavow Tool – Whiteboard Friday

Do you need to disavow links in the modern age of Google? Is it safe? If so, which links should...

Google Zurich’s Penguin Room – Giorgio’s Center

Here is a photo of one of the rooms at the Google Zurich office - we know they have a Penguin Ave sign but here is...

DuckDuckGo is Google’s Only Competitor to Gain Organic Search Share in Q1 2019

DuckDuckGo’s organic search growth is outpacing other search engines, with particularly strong gains reported in mobile search.On mobile devices, DuckDuckGo’s organic search visits are up 78% year-over-year. Overall...

Google Ads script: How to automatically apply bid modifiers

This script which will save HOURS of your time. That’s not hyperbole, I promise.Remember the in-market audiences bid modifier script I released last year?This expanded version of the script automatically...

Google On How Structured Data Can Improve Search Results

Daniel Waisberg, who recently moved to the Google search team, posted his first blog post under his new position. In the blog post he posted a...

Google Issue is Causing it to Select Unrelated Canonical URLs

Google is currently experiencing an issue where it may have selected unrelated URLs.As a result, the unrelated URLs may be reflected in the breadcrumb trails on mobile.In what...