LATEST ARTICLES

Fruit of the Loom Has a Message for the Topless Selfie Dudes of Instagram:...

Fruit of the Loom is tackling the big issues, and has taken it upon itself to address a growing epidemic--men's shirtless selfies. In a social campaign released recently, the household...

The Smartest Marketing Strategy: Agile Marketing

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it's...

10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines

Sucks, doesn’t it? You know how important headlines are. You know the success of your blog hinges on your headlines. And you know that yours aren’t getting the job done. Your...

Here’s What Facebook Might Be Exploring When It Comes to Blockchain Technology

Two weeks ago, Facebook sent ripples through the cryptocurrency and blockchain world by revealing its own plans to dive into the emerging sector--sort of. On May 8, David Marcus, who...

Here’s What Ad Buyers Really Thought About Upfronts Week

Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season,...

How to Create a Facebook Ad With Business Manager

Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad...

From being too broad to being too lazy: three common PPC fails 

PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like...

An introduction to innovation in consumer search optimization

It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers...

This Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC

Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that's releasing...

KFC Sends $234 Million U.S. Media Account to Wieden+Kennedy

Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with...