LATEST ARTICLES

How to Research, Monitor, and Optimize for Questions

Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it...

Yelp Ghost Update, Google Featured Snippets, Bing Crawler & New Years

It has been a bit slow with the holiday and New Years season but we have some news for you all in the SEO world. ...

Google Ads conversion rates by industry: How do you compare?

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you...

Your Guide to Picking the Right KPIs for Content

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs.In every digital marketing campaign, you have multiple channels and...

Google buys expert community and ‘answer engine’ Superpod for $60 million

Credit: Superpod.ioGoogle has acquired another “answer engine.” The company paid roughly $60 million for Superpod, predominantly for the team, according to published reports. Superpod matched audience questions and expert answers across...

On-Page SEO for 2019 – Whiteboard Friday

Whew! We made it through another year, and it seems like we're past due for taking a close look at...

The Psychology of Social Proof and Why It Makes Word-of-Mouth Marketing So Effective

Nitro-Net.com - A Global Marketing Group Company Let’s Start from the Beginning: What is Social Proof? Social proof is a result of a deeply rooted psychological bias. It implies trust in other...

Shawn Collins on How to Succeed in Affiliate Marketing and More

As part of my “Affiliate Marketing Legends” interview series, I am excited to have interviewed one of the more well-known legends of the industry – co-founder of Affiliate Summit, author...