LATEST ARTICLES

The Goal-Based Approach to Domain Selection – Whiteboard Friday

Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential...

Cannes’ Innovation Grand Prix Winner Brings Voice Search to Obsolete Phones in Rural Areas

CANNES, France--While some categories have been more liberal in their awarding of statues at this year's Cannes Lions, the Innovation category doled out a comparatively small number--six Lions culled from...

Cannes Lions Names WPP’s MediaCom Media Network of the Year for 2018

CANNES, France--After falling to Omnicom for the past three years, WPP made a big comeback at this year's Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media...

7 Reasons Why EMV Is Outdated for Influencer Marketing Measurement

Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given...

ABC Officially Picks Up The Conners, a Roseanne Barr-Free Spinoff of Roseanne

Three weeks after ABC abruptly canceled its top-rated series, Roseanne, the network has finally found a replacement show: a spinoff of the sitcom starring everyone but Roseanne Barr, whose racist...

The Speech JFK Never Gave, Now Digitally Assembled, Wins Creative Data Grand Prix at...

CANNES, France--President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America's role in the world and...

Giant Piles of Garbage Win Big at Cannes

CANNES, France--No one likes to see a bunch of trash win at the Cannes Lions, but in this case, it's worth an exception. "Trash Isles," a pollution awareness campaign from...

Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic

Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb,...

Philip Morris Wants to Say Goodbye to Smokeable Cigarettes for Good With the Media’s...

When you think of Philip Morris, you probably think of cigarettes. But the 171-year-old tobacco company is now looking to sever that association. Today at the Cannes Lions festival, the...

How Data Comes Into Play at the Intersection of Media and Marketing

CANNES, France--As Cannes Lions neared its close Thursday evening, Adweek, with sponsor partner The Boston Consulting Group, hosted its final discussion on how data is helping to transform marketing and...